Jason Fried and David Heinemeier Hansson
You can advertise. You can hire sales people. You can sponsor events. But your competitors are doing the same things. How does that help you stand out?
Instead of trying to out-spend, out-sell, or out-sponsor competitors, try to out-teach them. Teaching probably isn’t something your competitors are even thinking about. Most businesses focus on selling or servicing, but teaching never even occurs to them.
Content: Quotation | Authors: David Heinemeier Hansson, Jason Fried | Source: ChangeThis | Subjects: Marketing / Sales, Teaching
Todd Sattersten
One of the best ways to improve retention of the material you are about to read is to imagine yourself having to tell someone else about it. That act of imagining yourself as teacher completely changes the way you read. As you turn the pages, you start to anticipate what would be most interesting and applicable to your “class.” You begin to organize the structure … [ Read more ]
Content: Quotation | Author: Todd Sattersten | Source: ChangeThis | Subject: Information
How To Be Creative
MacLeod, an advertising executive and popular blogger with a flair for the creative, gives his 26 tried-and-true tips for being truly creative. Each point illustrated by a cartoon drawn by the author himself.
Content: Article | Author: Hugh MacLeod | Source: ChangeThis | Subjects: Innovation, Personal Development
Beyond Sink or Swim: The Case for Accelerating Leadership Transitions
Given the magnitude of the overall organizational impact, it is surprising how few companies invest in helping their precious leadership assets to succeed during transitions—the most critical junctures in their careers. A few companies explicitly train their managers how to take charge. More common are “on-boarding” programs that introduce outside hires to the strategy, businesses, and culture of the company. While useful, such programs seldom … [ Read more ]
Content: Article | Authors: Doug Soo Hoo, Michael Watkins | Source: ChangeThis | Subjects: Human Resources, Management
Hugh MacLeod
Human beings have this thing I call the “Pissed Off Gene.” Itʼs that bit of our psyche that makes us utterly dissatisfied with our lot, no matter how kindly fortune smiles upon us.
Content: Quotation | Author: Hugh MacLeod | Source: ChangeThis | Subject: Achievement
A Mind for Selling: Brain Science Is Turning Management On Its Head
We don’t have direct knowledge of the physical world; we only have knowledge of our ideas of it. This may seem like just an interesting curiosity until we realize that the world we know is not an objective record of the one that exists outside of us, but the version of it we create according to whatever else is going on in our minds at … [ Read more ]
Content: Article | Author: Charles Jacobs | Source: ChangeThis | Subject: Organizational Behavior
Erika Andersen
And the antidote to fear? Pull people out of their panic and self-protective impulses by first acknowledging the difficulties, then raising their eyes and hearts to a possibility of success.
At that point you can take advantage of their newly available and hopeful energy to make that possibility a reality.
Content: Quotation | Author: Erika Andersen | Source: ChangeThis | Subjects: Change Management, Fear / Doubt, Organizational Behavior, Personality / Behavior
Charles Jacobs
Rather than attempt to manage behavior with reasons or rewards, we’ll be more effective if we manage the ideas that drive behavior. As one experiment has shown, an idea can change not just how we think, but how we feel. Subjects were shown a picture of a woman crying and brain scans showed enhanced activity in the emotion-generating amygdala. But when the researchers changed the … [ Read more ]
Content: Quotation | Author: Charles Jacobs | Source: ChangeThis | Subjects: Personality / Behavior, Storytelling
Charles Jacobs
Because a story is not an argument, it doesn’t summon up reason in defense. Stories ask only that we entertain them, and when we do, we rehearse the view of the world they embody. If we fnd it more attractive or a better ft with our experience, we adopt it. Because stories are experiences, they address both the intellect and emotions that drive our decision-making.
Sociologists … [ Read more ]
Content: Quotation | Author: Charles Jacobs | Source: ChangeThis | Subject: Storytelling
Catching Zebras: Tranforming Your Sales Force by Shifting Your Focus
A Zebra score-driven sales process will galvanize your entire organization, transforming a wasteful sales and business culture into one of the most efficient, proud, and productive aspects of your business.
Content: Article | Authors: Chad Koser, Jeffrey Koser | Source: ChangeThis | Subject: Marketing / Sales
Better Than Free
There are a number of qualities that can’t be copied. consider “trust.” Trust cannot be copied. you can’t purchase it. Trust must be earned, over time. It cannot be downloaded. or faked. or counterfeited (at least for long). If everything else is equal, you’ll always prefer to deal with someone you can trust. so trust is an intangible that has increasing value in a copy-saturated … [ Read more ]
Content: Article | Author: Kevin Kelly | Source: ChangeThis | Subjects: Economics, Miscellaneous
Terry Neil
Change is a door that can only be opened from the inside.
Content: Quotation | Author: Terry Neil | Source: ChangeThis | Subject: Change Management
Ken Robinson, Ph.D.
We don’t see the world directly. We perceive it through frameworks of ideas and beliefs, which act as filters on what we perceive and how we perceive it. Some of these ideas enter our consciousness so deeply that we’re not even aware of them. They strike us as simple common sense. They often show up, though, in the metaphors and images we use to think … [ Read more ]
Content: Quotation | Author: Ken Robinson, Ph.D. | Source: ChangeThis | Subjects: Organizational Behavior, Perception, Personality / Behavior
Let’s Get Persian
Herodotus, the Greek historian, reported that the ancient Persians always made important decisions twice—first when they were drunk, and then again when they were sober. Only if the Persians reached the same decision, drunk and sober, would they act on that decision.
In addition to using what might be called a second-chance meeting to review important decisions in an unbiased light, businesses should also take advantage … [ Read more ]
Content: Article | Authors: Chunka Mui, Paul B. Carroll | Source: ChangeThis | Subjects: Management, Organizational Behavior
Today’s Trojan Horse
At least as far back as Agamemnon and Achilles on the beaches of Troy, relationships have had the power to create or to destroy enormous amounts of capital—human, social, intellectual, and economic. Yet few among us can say anything even remotely systematic about how relationships work, develop, or change. […] If relationships can have such a decisive impact on the success, even survival, of leaders … [ Read more ]
Content: Article | Author: Diana McLain Smith | Source: ChangeThis | Subject: Organizational Behavior
Diana McLain Smith
Much quantitative data—what we now think of as hard, concrete facts—are really quite soft and abstract.
Think about it. We come up with a question—say, how’s morale? We create abstract categories related to that question, categories like trust, confidence, or autonomy; we use these categories to formulate statements in some kind of survey; we give the survey to lots of people; we ask them to … [ Read more ]
Content: Quotation | Author: Diana McLain Smith | Source: ChangeThis | Subjects: Market Research, Miscellaneous, Organizational Behavior
Diana McLain Smith
If there’s anything we’re wired to do, it’s learn. That means even folks arguably difficult by nature can become less so—at least most of them. It also means we shouldn’t assume, as we almost always do, that someone’s incapable of change just because our efforts to make them change fail. The biggest reason people don’t realize their full potential for change is that we focus … [ Read more ]
Content: Quotation | Author: Diana McLain Smith | Source: ChangeThis | Subjects: Change Management, Organizational Behavior, Personality / Behavior
Avoid Corporate Death: Nine Essential Elements Will Keep the Reaper From Your Company’s Door
“No company is created to fail. Yet the odds are stacked against corporations surviving more than a few decades. Many once-greats are dying a slow death, losing much of what made them superior. Others have expired quickly. And new research shows that many more are starting to atrophy as their leaders turn their focus to managing complexity–and away from leading for … [ Read more ]
Content: Article | Author: Robert Rudzki | Source: ChangeThis | Subjects: Best Practices, Management
Stephen Hay
Design legend Paul Rand once said that design is the method of putting form and content together. This implies that content is as important as form. Design is not a purely visual exercise. The results are visual, but the entire process of design is not.
Some would argue that creativity is a sudden flash of insight, something which just happens magically while one, perhaps, takes their … [ Read more ]
Content: Quotation | Author: Stephen Hay | Source: ChangeThis | Subjects: Creativity, Design
Clinton Korver
An old rule of thumb suggests asking yourself before you speak: Is it true; is it kind; is it useful? If it is not all three, you have not found a skillful way to communicate.
Content: Quotation | Author: Clint Korver | Source: ChangeThis | Subject: Communication
