When Equal Opportunity Knocks

A Gallup survey reveals what workplace diversity really means to employees, managers, and the balance sheet.

Vinton Cerf

Vinton Cerf discusses his role in the creation of one of humanity’s greatest technologies and talks about what’s next for the information age.

Why Dilbert Is Right

Uncomfortable work environments make for disgruntled employees — just like the cartoon says.

Start Finding Tomorrow’s Leaders Now

Too many executive teams are neglecting to have thoughtful discussions about their leadership pipelines. Yet forward-thinking organizations know they need leaders and a leadership succession plan that deliver results.

Is That a Neuromarketer in Your Brain?

An expert on customers explains why appealing to simple human emotion beats neuromarketing in the race to revenue. And he has the pictures to prove it.

Mastering the Art of Office Politics

You don’t have to be a savvy manipulator to get ahead — you just need to understand and apply your innate talents.

Discovering How Your Future Leaders Think

Gallup has been researching top-performing leaders for more than 40 years. One crucial discovery has been that top performance is strongly correlated to seven main leadership activities or “demands.” Those demands are: visioning, maximizing values, challenging experience, mentoring, building a constituency, making sense of experience, and knowing self.

Focusing each leader’s growth on the seven demands can accelerate leadership development. This artcle outlines the seven … [ Read more ]

Roy Spence

I believe that because of the acceleration of technology, consumers will make a purchase decision based not just on what you sell, but on what you stand for. I’m not talking about morals — morals are arguments that no one wins. But values are great connectors.

Roy Spence

People get confused between purpose, mission statements, and vision. “Mission” is basically how you execute your purpose, and vision is a statement of how you see the world after you’ve done your purpose and mission.

But purpose is the deepest river: You start with “What difference are you trying to make?” Your tactics will change, your ads will change, your mission might too, but your purpose … [ Read more ]

Don’t Guess Your Way to Success

Who is the most successful salesperson on your team? The one with the best product knowledge? Or the greatest sales skills? Or the most in-depth understanding of your customers? If you picked any of these, you were wrong. Rather than guess what drives sales success, learn the right answer from America’s best sales force.

Building a Brand Marriage That Lasts

Millions of consumer interviews over six decades have revealed what consumers really think about brands. Results from that Gallup research will surprise some company managers. This excerpt from the upcoming book Married to the Brand uncovers key findings.

Roy Spence

The creator of ads for Wal-Mart, Southwest Airlines, and the U.S. Air Force (as founder and president of GSD&M) tells why a business’ purpose should be sacred and what to do if its leadership gets off track.

Robin Gerber

Gender differences are a primary — maybe even the central — part of our schema. They are the first differentiator. In the workplace, what goes along with our thinking that someone is a male or female? A lot. A ton. We are just hugely invested in all kinds of preconceived ideas about what men and women can do. The unfortunate part is that what we … [ Read more ]

Good to Great? Or Lousy to Good?

Lousy companies sell 100% on price. Great companies pursue a strategy of organic growth. The key to that strategy is how organizations perform one customer at a time. So here’s the million-dollar question for executives: Is your company a partner with every customer, or just a vendor? Consider your answer carefully, because it will determine your stock price.

The Strengths Revolution

At the heart of the strengths revolution is a simple decree: The great organization must not only accommodate the fact that each employee is different, it must capitalize on these differences. It must watch for clues to each employee’s natural talents and then position and develop each employee so that his or her talents are transformed into bona fide strengths.

The Four Disciplines of Sustainable Growth

This article outlines four critical elements of an employee performance management system.

Editor’s Note: highly recommended…

Marcus Buckingham and Curt W. Coffman

In 1969, in his book, The Peter Principle, Laurence Peter warned us that if we followed this path without question, we would wind up promoting each person to his level of incompetence. It was true then. It is true now. But, unfortunately, in the intervening years, we haven’t succeeded in changing very much. We still think that the most creative way to reward excellence in … [ Read more ]

Marcus Buckingham and Curt W. Coffman

The manager’s most basic responsibility is not to help each person grow. It is not to provide an environment in which each person feels significant and special. These are worthy methods, but, as great managers see it, they are not the point. The point is to focus his people toward performance. The manager is, and should be, totally responsible for this. This explains why great … [ Read more ]

Marcus Buckingham and Curt W. Coffman

[A great manager has] two guiding beliefs — that people are enduringly different and that managers must focus people on the same performance…The latter frees you up to capitalize on the former. To focus people on performance, he must define the right outcomes and he must stick to those outcomes religiously. But as soon as he does that, as soon as he standardizes the required … [ Read more ]

Marcus Buckingham and Curt W. Coffman

The most important difference between a great manager and a great leader is one of focus. Great managers look inward. They look inside the company, into each individual, into the differences in style, goals, needs and motivation of each person. These differences are small, subtle, but great managers need to pay attention to them. These subtle differences guide them toward the right way to release … [ Read more ]