284 Posts found for Source: MarketingProfs

Most everything I’ve read and heard about differentiation is wrong. I suspect the same is true for you.

Content: Article | Author: Mike Schultz | Source: MarketingProfs | Subject: Marketing / Sales

Marketing professionals know that careful, accurate, and constant campaign tracking and analysis are just as important as delivery itself. Your email marketing campaigns, integrated with Google Analytics, make this possible – and easier to do than ever before.

Content: Article | Author: Dan Forootan | Source: MarketingProfs | Subjects: IT / Technology / E-Business, Marketing / Sales

Most large companies have a foundation of fact about their customers in their data warehouses and business intelligence systems in the form of structured data: purchase history, coded responses to surveys, service ticket types, and so on. This foundation, however, lacks critical customer information, which floats above the fact plane. Call-center notes, open note sections of surveys, emails, weblogs, chat rooms, online forums, product reviews—and … [ Read more ]

Content: Quotation | Author: David Bean Ph.D. | Source: MarketingProfs | Subject: Customer Related

As web marketers seek new ways to boost conversion rates and improve their visitors’ site experience, interest in multivariate testing is on a feverish rise. But those unfamiliar with the techniques are often unclear about where to start, or how to ensure success.

Content: Article | Author: Eric J. Hansen | Source: MarketingProfs | Subjects: IT / Technology / E-Business, Market Research, Marketing / Sales

Much is being said these days about how marketing effectiveness can be increased by targeting customers with the right message at the right time based on customer behaviors and buying patterns. However, many companies have not been able to evolve past text-based confirmation messages.

Content: Article | Author: Jeff Hassemer | Source: MarketingProfs | Subjects: Customer Related, Marketing / Sales

This article provides an email service provider (ESP) checklist, a handy-dandy guide that you can use whether you’re venturing into email for the first time or shopping around for a new provider.

Content: Article | Author: Josh Nason | Source: MarketingProfs | Subjects: IT / Technology / E-Business, Marketing / Sales

Just as city planners use master plans to stimulate healthy growth, a “Customer Community Master Plan” enables marketers to develop an overall customer interaction plan.

Content: Article | Author: Adrian C. Ott | Source: MarketingProfs | Subjects: Customer Related, Marketing / Sales

Naming. Doesn’t matter what you’re naming—your product, your business, your Web site or heck, even your child (which happens to be my current project), your choice is important. Here, you’ll find a flock of ideas, strategies, and tools to make your name discovery a little easier.

Content: Article | Author: Scott Trimble | Source: MarketingProfs | Subject: Marketing / Sales

Companies start loyalty programs to encourage additional purchases, but a new book by the brains behind one of the world’s most successful loyalty programs believe that that premise is the first step toward failure.

What companies really need to do, say Clive Humby and Terry Hunt, is establish loyalty programs that thank customers for previous purchases rather than encourage them to buy more.

Content: Related Content | Author: Nick Wreden | Source: MarketingProfs | Subjects: Customer Related, Marketing / Sales

A 114-point checklist of actions you can take to immediately increase the link popularity of your Web site.

Content: Article | Author: Miles Galliford | Source: MarketingProfs | Subjects: IT / Technology / E-Business, Marketing / Sales

If you focus on connecting your cause to your audience’s values-rather than telling people to value your cause-and reach people when they are in the best place, time, and state of mind to act, you will get more bang for your [marketing] buck.

My mantra is, “concentrate and inundate” rather than “spray and pray”!

Content: Quotation | Source: MarketingProfs | Subjects: Marketing / Sales, Nonprofit

Results from a recent survey found that only 17% of us indicated that our CEOs would give marketing an A. What’s more, this study and others continue to suggest that a gap remains between a company’s business goals and the metrics marketing uses to measure their impact on these goals.

The need and opportunity remains for marketing to improve the linkage between marketing expenditures and delivered … [ Read more ]

Content: Article | Author: Laura Patterson | Source: MarketingProfs | Subject: Marketing / Sales

Trust is essential, especially in any complex purchase that can be intellectually intimidating. You have to establish trust before you can build a relationship. And you have to build the relationship before you can win real business.

You create credibility that leads to trust by doing three things: (1) demonstrating your empathy and understanding of the prospect’s concerns; (2) telling stories that illustrate your value to … [ Read more ]

Content: Quotation | Source: MarketingProfs | Subjects: Marketing / Sales, Trust

PowerPoint recently (and quietly) celebrated its 20th birthday. Why do some people love it while others passionately hate it?

And how can we learn from its strength and its limitations, to be better and more effective communicators?

Content: Article | Author: Abhay Padgaonkar | Source: MarketingProfs | Subjects: Miscellaneous, Personal Development

PowerPoint has a dark side. It squeezes ideas into a preconceived format, organizing and condensing not only your material but-inevitably, it seems-your way of thinking about and looking at that material. A complicated, nuanced issue invariably is reduced to headings and bullets. And if that doesn’t stultify your thinking about the subject, it may have that effect on your audience-which is at the mercy of … [ Read more ]

Content: Quotation | Source: MarketingProfs | Subject: Communication

Bounce rate is a beautiful way to measure the quality of traffic coming to your website. It is almost instantly accessible in any web analytics tool. It is easy to understand, hard to mis-understand and can be applied to any of your efforts. So what is this mysterious metric and what are some ways you can use it?

Content: Article | Author: Avinash Kaushik | Source: MarketingProfs | Subjects: IT / Technology / E-Business, Marketing / Sales

Numerous people have studied the process that creative people go through to develop their ideas. Most of these students of creativity agree that ideas come from a subconscious process that takes two relatively unassociated thoughts and combines them together to produce a new thought-a new idea.

Content: Quotation | Source: MarketingProfs | Subjects: Creativity, Innovation

The Curse of Knowledge says that once we know something, it becomes hard for us to imagine what it was like not to know it. And that, in turn, makes us communicate to others like speakers of a foreign language. We forget to translate.

Content: Quotation | Source: MarketingProfs | Subjects: Communication, Knowledge

If you are flying from Los Angeles to Tokyo, you can learn how to say “how are you” in Japanese. The lesson is provided as part of the JAL in-flight entertainment.

It’s all part of the trend toward brand engagement, one of the two great trends reshaping branding today and tossing such tired, 30-year-old theories like “positioning” to the dustbin of marketing history.

Content: Article | Author: Nick Wreden | Source: MarketingProfs | Subject: Marketing / Sales

Lead nurturing has become an integral component of an overall marketing strategy. While there is an ever-growing incentive to implement an effective lead nurturing strategy with business partners and prospects, determining which specific tactics to utilize can prove challenging.

Content: Article | Author: Kathy Rizzo | Source: MarketingProfs | Subject: Marketing / Sales