A Step-by-Step Guide to Winning the Customer

Companies that understand the stages of consumer purchasing decisions have an outsized influence in their outcome.

Editor’s Note: this article strikes me as a bit of Marketing 101 material, which might make sense as it is written by a professor. It’s not bad, but a bit more generic than what is usually published at s+b.

For Honda, Waigaya Is the Way

At the Japanese auto giant, unplanned, agenda-free meetings are ubiquitous and indispensable.

The Critical Few: Components of a Truly Effective Culture

Forget the monolithic change management programs and focus on the elements of your culture that drive performance.

Align with Your Star Employees

When you connect the development of your top talent with the needs of your organization, everyone wins—and your best people stay. To assess how well you’re retaining your top talent, take our interactive quiz.

Scale Your Innovation Initiatives

Five ways to boost the impact of new endeavors without adding bureaucracy or cost.

Rita Gunther McGrath on the End of Competitive Advantage

The Columbia Business School professor says the era of sustainable competitive advantage is being replaced by an age of flexibility. Are you ready?

How to Choose the Right Digital Marketing Model

Four clear paths for winning over—and retaining—customers in the digital era.

Jeffrey W. Bennett, Thomas E. Pernsteiner, Paul F. Kocourek, and Steven B. Hedlund

Finding the proper organizational model for a given firm is inherently difficult, but not impossible. If aligning the organization with the strategy is necessary for success, then finding out how the organization is impeding the strategy can lead to important insights about what has to change. Most organizations were not built by master designers; they have evolved over time in response to forces they see … [ Read more ]

Jeffrey W. Bennett, Thomas E. Pernsteiner, Paul F. Kocourek, and Steven B. Hedlund

It is part of management’s role to see that all the interactions that take place internally are performed more efficiently than they could be in an open market. That is, the savings in transaction costs must be greater than the increase in administrative costs and the potential decrease in motivation. Many companies find that applying this logic to their organizational models leads to a rethinking … [ Read more ]

Jeffrey W. Bennett, Thomas E. Pernsteiner, Paul F. Kocourek, and Steven B. Hedlund

Corporations of any significant size cannot make all the necessary transactional decisions “with one mind.” To provide manageable spans of control and to benefit from functional specialization, companies are forced to subdivide their organizations. Unfortunately, this subdivision fragments the information, decision rights, measures, and rewards that guide individual decisions. Rational individuals tend to strive for narrow optimums defined by functional or business-unit objectives, rather than … [ Read more ]

Zero Injuries, Waste, and Harm

How AkzoNobel NV, a leading manufacturer, is making its health, safety, and environment procedures stronger by making them more consistent.

Gary Hamel

There will always be advantages to size and scope, but the industrial company was built for optimization, not innovation.

Growing When Your Industry Doesn’t

Success and profits flow to companies with uniquely valuable market propositions—regardless of their sector.

Looking Outward with Big Data: A Q&A with Tom Davenport

The management scholar provides an incisive look at the true potential of big data and the many challenges to unleashing it.

Lead by Asking

Having interviewed many leaders in the public, private, and nonprofit sectors, I’m often asked, “What makes a great leader?” Specific characteristics may vary by industry and context, but one that consistently shines through is the ability to pose meaningful—and sometimes deceptively simple—questions. Here are six that apply to anyone hoping to hone his or her leadership acumen and impact.

Mind Your Feedback

Douglas Stone, coauthor of Thanks for the Feedback: The Science and Art of Receiving Feedback Well (Even When It Is Off-Base, Unfair, Poorly Delivered, and Frankly, You’re Not in the Mood), introduces a cautionary lesson in assessing others from Embodied Leadership: A Somatic Approach to Developing Your Leadership, by Pete Hamill.

Fourteen Interview Questions to Help You Hire Your Next Innovator

The potential for innovation in your company increases when you have employees who demonstrate unrestrained thinking and the ability to connect seemingly disparate ideas. Is it possible to identify the people with these capabilities during a first interview? Absolutely—if you know what to look for and if you’re armed with the right questions.

An Uncommonly Cohesive Conglomerate

How United Technologies Corporation—owner of Pratt & Whitney, Otis Elevator, and a wide range of other businesses—became one of the major corporate success stories of the past two decades.

Peter Cappelli

What you are trying to develop in a manager is a kind of inductive skill in reading the terrain; of knowing intuitively when the paradigms are about to change or bust up—or endure.

Michael Porter

Paradoxically, the enduring competitive advantages in a global economy lie increasingly in local things—knowledge, relationships, and motivation that distant rivals cannot match.