Steven Sinofsky [Archive.org URL]

By far the biggest failure risk of a unit org is that the unit is created to solve a problem rather than create a business. While problems deserve attention, the unit structure implies much more than a technology or GTM problem but a focus on all 4 P’s of bringing something to market. Invariably, a unit that is a problem will struggle to “define itself” and rarely finds a purpose or calling. Yet time and again, most units are formed to solve a problem so caution is advised.

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