The Art of Persuasion Hasn’t Changed in 2,000 Years

Ideas are the currency of the twenty-first century. The ability to persuade, to change hearts and minds, is perhaps the single greatest skill that will give you a competitive edge in the knowledge economy — an age where ideas matter more than ever.

More than 2,000 years ago Aristotle outlined a formula on how to master the art of persuasion in his work Rhetoric. Many great communicators have used it throughout the ages to deliver some of the most influential speeches, presentations, and share their ideas with the world.

To become a master of persuasion yourself and successfully sell your own ideas, try using these five rhetorical devices that Aristotle identified in your next speech or presentation.

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