An enormous consulting industry has sprung up promising to help organizations overhaul themselves to meet today’s competitive pressures. Yet far too often, such change efforts fail. The solution, according to best-selling management author William Bridges, lies in identifying, understanding, and working with what he calls organizational character.
Just as people have personalities, Bridges explains, organizations–as well as their component departments, teams, and other work groups–have characters. An organization’s character shapes how decisions get made and new ideas are received, how employees are treated and change is accepted or rejected–all factors that affect company performance. Using examples from McDonald’s, Hewlett-Packard, GE, and others, Bridges identifies sixteen organizational character types using the framework of MBTI personality types and shows how these influence an organization’s growth and development, and ultimately its success or failure in the marketplace. With a foreword by Sandra Krebs Hirsh and a new preface by the author, this updated edition of the time-tested classic includes the Organizational Character Index, Bridges’s popular tool for assessing the character of your own organization or team.
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