The Creative Web

Large corporations are outsourcing a wider variety of components and services, relying on smaller supplier firms. Large corporations are also placing greater decision-making responsibility on individual units within the firm, flattening the traditional hierarchical pyramid. The academic literature has begun to address these transformations. In the 21st century, we expect to see an increase in the importance of this subject, with more attention devoted to organizational structures that may enhance innovation among the network of interrelated decision-making units. New analytical frameworks will be needed to address the new types of decisions that management will face. In the 21st century, managerial success will depend upon the development of a creative web.

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