The Living Company

The average life span of a Fortune 500 company is less than half a century, yet there also are corporations around the world that have been in business for 200, 500, even 700 years. Arie de Geus, a retired Royal Dutch/Shell Group executive, maintains after studying both extremes that the most enduring treat their companies as “living work communities” rather than pure economic machines. The Living Company: Habits for Survival in a Turbulent Business Environment persuasively outlines his resultant prescription for organizational longevity.

Editor’s Note: read an excerpt of this book at
http://www.adl.com/insights/prism/pdf/1998_q1_30-34.pdf

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