New evidence suggests that the most popular routes to global success are not always reliable.
Note: written in 1993 so the early part of the article is not of much value – read on toward the bottom for useful tidbits, namely the 11 traits correlated with high performance in international markets
Content: Article
Authors: Amir Mahini, David Ernst, Ingo Theuerkauf
Source: McKinsey Quarterly
Subjects: International, Management
Authors: Amir Mahini, David Ernst, Ingo Theuerkauf
Source: McKinsey Quarterly
Subjects: International, Management
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