Psychologists have identified more than 60 cognitive biases that affect how people make decisions. We boiled them down into four groups: group think; confirmation bias; loss aversion, which leads us to put more weight on losses than gains; and anchoring or inertia—anchoring decisions in what we did in the past.
Content: Quotation
Author: Tim Koller
Source: McKinsey Quarterly
Subjects: Decision Making, Organizational Behavior
Author: Tim Koller
Source: McKinsey Quarterly
Subjects: Decision Making, Organizational Behavior
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