Thales Teixeira studies three of the most successful “platform” startups to understand the chicken-and-egg challenge of how companies can attract their first customers.
Content: Article
Authors: Michael Blanding, Thales S. Teixeira
Source: Harvard Business School (HBS) Working Knowledge
Subjects: Marketing / Sales, Strategy
Authors: Michael Blanding, Thales S. Teixeira
Source: Harvard Business School (HBS) Working Knowledge
Subjects: Marketing / Sales, Strategy
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