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The EBF site is dead. If you click through you will be taken to the Internet Archive site to find an archived copy.
This article suggests the need to build a four-part plan to win the take-off battle. This encompasses finding the right application, partnering in the value chain, pre-marketing before launch and minimising the customer’s adoption hurdle. Interviews in the US and Germany across a range of industries showed the value of these key factors in accelerating early sales and winning the take-off battle for new technologies.
Content: Article
Authors: Sabine Kuester, Thomas Robertson
Source: European Business Forum (EBF)
Subjects: Management, Marketing / Sales
Authors: Sabine Kuester, Thomas Robertson
Source: European Business Forum (EBF)
Subjects: Management, Marketing / Sales
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