A.G. Lafley and Roger Martin

In our view, leaders would do well to take a more systematic approach to developing their decision-making capabilities. The place to start is… with intellectual integrity. In common usage, the word integrity means honorable or virtuous behavior. For our purposes, though, we draw a distinction between exhibiting honorable behavior (moral integrity) and exhibiting discipline, clarity, and consistency so that all of one’s decisions fit together and reinforce one another (intellectual integrity).

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