Advice on Good Advice

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Identifying the drivers of superior long-term performance is a sufficiently fundamental question to have spawned a genre of business books. These “success studies” seek to uncover the causes of success by studying companies that have succeeded.

What do we have to show for the collective efforts of the researchers in this space? Rather less than one might hope, I fear. The reason lies not in the possibility that some of the prescriptions for action might not be right but, somewhat ironically, that all too often none of these prescriptions could ever be wrong.

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