If you’ve ever received any cross-cultural training … chances are… it has focused on differences: differences in communication styles (like how Japanese workers are less direct than Germans) or differences in values (like how Americans have more individualistic values than those in China). It may have even focused on differences in etiquette — like how in the United States you can write on the back of a business card, but in Japan, that would be a taboo.
Knowing about differences can be quite useful. It can give you a sense of how you’re supposed to act in a foreign setting, especially when you have no idea where to start. It can also help you understand why others from a different culture behave as they do. But in my experience, the mistake many companies make is thinking that knowing cultural differences is enough — that discovering the key differences is all you need to master to be effective across cultures.
If the problem your employees face is that they simply don’t understand cultural differences, a solution focused on defining cultural differences makes all the sense in the world. But if, like in most instances, the real problem is that your employees can’t adapt and adjust their behavior across cultures, these solutions focused simply on differences likely won’t give you the bang for your buck that you’re expecting.
Source: Harvard Business Review
Subjects: Culture, International, Organizational Behavior
Click to Add the First »