It’s commonly believed that the more time we devote to a project, the better the results. Not so. Wharton professor Maurice Schweitzer tells Senior Writer Stephanie Overby how CIOs can correct “input bias” and stop confusing quantity with quality.
Content: Article
Authors: Maurice Schweitzer, Stephanie Overby
Source: CIO Magazine
Subject: Organizational Behavior
Authors: Maurice Schweitzer, Stephanie Overby
Source: CIO Magazine
Subject: Organizational Behavior
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‘Input bias’ [is seen when]… people automatically associate input related to quantity (how long it takes to make a car) with output quality (how well it performs). While in many cases, input information does directly correspond to outcome, in some cases it does not. Yet humans are hardwired to automatically associate input and output. And people can prey on your input bias, causing you to make poor decisions or judgments to their advantage… This is something that is hardwired in our cognition as human beings. We can disengage from it and be very deliberative in our decision making, but it’s hard. It doesn’t come naturally. We’re all much weaker mentally than we think.