Bill Jensen [Archive.org URL]

If you look closely at how people make decisions, a clear pattern emerges. No matter what the new strategy, initiative, or change program is, people have the same questions: How is this change relevant to what I do? What, specifically, should I do? How will I be measured, and what consequences will I face? What tools and support are available? What’s in it for me?

The leader’s job is to help people answer those questions. After all, if people can’t answer those questions on their own, then the grapevine will provide the answers — and those answers won’t always be right.

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