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Older CEO Refresher articles are no longer available. If you click through you will be taken to the Internet Archive site to find an archived copy.
Older CEO Refresher articles are no longer available. If you click through you will be taken to the Internet Archive site to find an archived copy.
The competitive environment makes market and customer intelligence extremely critical for any company. Yet many small to medium sized companies cannot afford to regularly conduct primary market research, and while secondary research can be helpful it isn’t always on the topics the C-Suite are grappling with. What can a CEO or a company’s leadership team do to affordably keep a pulse on the market and stay in tune with customer needs and wants? Create customer and technical advisory boards – CABs and TABs. These boards, which are comprised of outside experts, can provide the necessary insight company’s need into broader issues and critical forces affecting the market.
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