2423 Posts Found

Showing results 2021 to 2040

New Brand Day

Attempts to gauge the ROI of advertising hinge on determining a brand’s overall value.

Content: Article | Author: Kris Frieswick | Source: CFO Publishing | Subjects: Finance, Marketing / Sales

Personality 101: Who Are They?

“Odd about humans: they’ve been trying to categorize and understand themselves ever since ever. Know what? When it comes to personalities, almost every philosophizer has decided on four dominant types. For Hippocrates it was Sanguine, Choleric, Phlegmatic and Melancholic. Jung decided on Feeler, Thinker, Sensor and Intuitor. Keirsey calls them Idealists, Rationals, Guardians and Artisans. At Future Now, we base our profiles on the Myers-Briggs … [ Read more ]

Content: Article | Sources: Future Now, GrokDotCom | Subjects: Human Resources, Marketing / Sales

Improving New Products’ Success Rate (.pdf)

Some 31,000 new products will be launched in the U.S. alone this year, and according to Robert McMath, founder and director of NewProductWorks in Ann Arbor, Mich., 80% to 90% will fail. In this Editor’s Letter from Harvard Management Update, Loren Gary explores “the three strategic laws of marketing physics” that underlies the success–and failure–of products in the marketplace.

Content: Article | Source: Harvard Business School (HBS) | Subject: Marketing / Sales

How to Beat Impossible Odds in Lead Generation: Make Your Offer Shine

“In an economy where only the bare essentials survive budget cuts, it’s tougher than ever to promote products or services that aren’t “mission-critical” for your audience.

But no matter how steep the odds, it’s still possible to generate surprisingly good response rates – while attracting quality leads – by making your lead-generation offer irresistible.”

Content: Article | Author: Douglas Smith | Source: MarketingProfs | Subject: Marketing / Sales

In the Service of One-Night Stands?

Many managers in service industries who are trying to develop relationships with their customers believe that satisfying them is enough to create a committed customer base. It is true that satisfaction is important because it can lead to increased customer loyalty. But this is not the complete picture.

Content: Article | Author: Matt Thomson | Source: MarketingProfs | Subjects: Customer Related, Marketing / Sales

Do the 5-Step…and Dance Your Way To Higher Sales

“It’s not rocket science. If you want your website to sell more, you have to construct your website so it employs the sales process…There are five steps to the sales process: Prospect, Rapport, Qualify, Present, and Close…So let’s look at what goes into the sales process and how it works in the bricks and mortar world.”

Content: Article | Sources: Future Now, GrokDotCom | Subjects: IT / Technology / E-Business, Marketing / Sales

Customising Prices in Online Markets

Werner Reinartz describes how the online world has increased the opportunities to pursue customised pricing strategies. But there are also risks. Also includes ‘In my opinion…’ where Orestis Terzidis of SAP, Germany, says technology is no limitation to dynamic pricing, while Carl-Erik Schelleman of KLM describes the airline’s new approach.

Note: you can read the article on the web page, but for a bigger font and … [ Read more ]

Content: Article | Author: Werner J. Reinartz | Source: European Business Forum (EBF) | Subjects: Marketing / Sales, Pricing

WebSiteEstates.com

Are you a PowerPoint klutz? Need a shining presentation but you’re technically impaired? Click on WebSiteEstates.com for hundreds of free and inexpensive PP templates. This site also offers compact marketing tools for Internet statistics, PR, design tips, Internet law, and publications. With lots of PowerPoint links to look through, knowledge is at your fingertips. [WDFM Annotation]

Content: Online Resource | Source: Website Estates | Subjects: Marketing / Sales, Productivity / Work Tips

Just Like Certs Mints (Online Advertising)

Are online ads direct-response vehicles? Or, are they branding tools? Depending on the advertiser’s objectives, both are true — but not everyone involved sees it both ways. The research data is mixed, too.

Content: Article | Author: David Hallerman | Source: eMarketer | Subjects: Advertising, Marketing / Sales | Industry: Advertising

GrokDotCom

Need to focus on increasing your online consumer conversion rates? Find real-life advice here. GrokDotCom is a practical and “refreshingly irreverent” newsletter that gives you solid ideas you can use right away to increase sales, subscriptions, opt-ins, registrations, sweepstakes entries and phone inquiries. Information is presented on how to increase your conversion rate, decrease your customer acquisition costs, increase repeat business and increase customer lifetime … [ Read more ]

Content: Online Resource | Source: Future Now | Subject: Marketing / Sales

Conjoint Analysis (Tutorial)

Conjoint analysis is a technique that allows managers to analyze how customers make trade-offs. It can be used to understand how customers make trade-offs in benefits (and thereby can be used to ultimately segment a market) or understand how customers make trade-offs in attributes, and this can be highly useful in designing products (say, for helping to calibrate the precise level of an attribute that … [ Read more ]

Content: Article | Source: MarketingProfs | Subjects: Market Research, Marketing / Sales

Understanding Conjoint Analysis in 15 Minutes

“Conjoint analysis is a popular marketing technique that marketers use to determine what features a new product should have and how it should be priced. Conjoint analysis became popular because it was a far less expensive and more flexible way to address these issues than concept testing.

The basics of conjoint analysis are not hard to understand. I’ll attempt to acquaint you with these basics in … [ Read more ]

Content: Article | Author: Joe Curry | Sources: Quirk’s Marketing Research Review, Sawtooth Technologies | Subject: Market Research