Acceptance of Top Banner Sizes
Internet and Mobile Phone Penetration in Ireland
eAdvertising Breakdown / Online Recruiting Spending
Think local – act local
Is it time to slow down the pace of global marketing?
Content: Article | Author: Isabelle Schuiling | Source: European Business Forum (EBF) | Subjects: Marketing / Sales, Strategy
Online pricing: Finding what works on the web
The goal of this paper is to explain some of the changes under way in online pricing and consider the implications for companies selling over the Internet. It will examine three areas:
– Pricing in multiple channels
– Global pricing
– Dynamic pricing
Content: Article | Author: Don Durfee | Source: The Economist | Subjects: IT / Technology / E-Business, Pricing
How Much Are Your Visitors Really Worth?
This interesting article looks at some issues with site traffic and the ramifications for e-commerce or advertising efforts. Specific attention is given to ComScore Networks’ buying power index (BPI).
Content: Article | Author: Erick Schonfeld | Source: eCompany Now | Subjects: IT / Technology / E-Business, Marketing / Sales
Internet Users’ Online Perceptions (US)
Internet Users Are Branching Out
Online Gaming Demograhics
Direct Marketers and the Web
Argentina Online
MarketingSherpa.com
“MarketingSherpa, Inc. is a media company publishing useful news, Case Studies, and best practices data about Internet and integrated marketing for advertising, marketing and PR professionals.
Our reporters and editors interview dozens of marketing professionals every month to ask them, “What’s really working for you online?” Then we share their tactics, advice and results with you in our newsletters, special reports and on our Web site. … [ Read more ]
Content: Online Resource | Source: MarketingSherpa | Subject: Marketing / Sales
Pharmaceutical Advertising Spending by Medium
Seeking Definition – Customer-Service Subtleties
Sector? Application? Philosophy? All of the above and yet none of the above, “customer relationship management,” or CRM, is one of the past couple years’ most talked about—and most hazily defined—concepts.
Content: Article | Author: Brian O’Neill | Source: tnbt.com | Subjects: Customer Related, Marketing / Sales
Online Ad Impression and Use of House Ads
MarketingAngel.com
Kimberly L. McCall brings you MarketingAngel.com, a resource for articles on marketing topics. Find tips for marketing success in the free resources area, which covers everything from starting a business to tips on conducting successful marketing campaigns.
Content: Online Resource | Author: Kimberly L. McCall | Subjects: Marketing / Sales, Small Business
Drivers of Online Advertising
Women vs. Men and Online Shopping
Will Online Ads Ever Click?
Internet marketers made lots of big (and, in hindsight, dubious) promises about the power of the Web to give companies a uniquely powerful way to chart the performance of their ads. The folks at Avenue A aren’t ready to give up on those promises — even if lots of other people are.
Content: Article | Author: Paul C. Judge | Source: Fast Company | Subject: Advertising | Industry: Advertising