2423 Posts Found

Very comprehensive directory of market research resources on the web (some commercial firms, some associations, some news sources, etc.)

Content: Online Resource | Source: Information Research Network | Subjects: Market Research, Reference / Search

Companies are fine-tuning their price strategies – and it’s paying off.

Content: Article | Author: Peter Coy | Source: BusinessWeek | Subjects: Management, Pricing

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Content: Book | Authors: Daryl Travis, Richard Branson | Subjects: Marketing / Sales, Social Responsibility (ESG)

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Article argues that pricing has traditionally played a tactical rather than a strategic role. Most companies based their prices on cost-plus considerations or competitive comparisons, not concrete strategic goals. But the role of pricing is rapidly changing. To take advantage of these changes, CEOs and managers should consider the following five steps:
1 Link pricing more closely to shareholder value
2. Give pricing … [ Read more ]

Content: Article | Author: Hermann Simon | Source: ManagementFirst | Subjects: Marketing / Sales, Pricing

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This is a great site for media and marketing pros. Check out “Ephron on Media” for musings and rantings from the venerable Erwin Ephron. Follow up with Think Pieces, which are brief essays by experts in the field. Need to learn how to create a media plan? Ask the “Media Guru,” where you will find links to those answers and much more. The … [ Read more ]

Content: Online Resource | Source: AMIC | Subjects: Advertising, Marketing / Sales | Industry: Advertising

This new, collaborative effort between the John W. Hartman Center for Sales, Advertising & Marketing History and Duke University’s Digital Scriptorium contains images of over 9,000 advertising items and publications dating from 1850 to 1920. The site is designed to chronicle the rise of consumer culture in America in the late nineteenth century as well as the development of a professionalized advertising industry. The images … [ Read more ]

Content: Online Resource | Sources: Advertising & Marketing History, John W. Hartman Center for Sales | Subjects: Advertising, History | Industry: Advertising

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In direct marketing campaigns – Audience is essential … Offer is Everything … Creative is merely Compulsory.

Fine. Nevertheless, Copy is still King. Here’s why: without good copy, your perfectly-targeted audience might never understand that wonderful offer of yours – or, even if they’re suitably impressed, may not summon up the energy to do anything about it.

So whether you’re penning an e-blast yourself, or reviewing … [ Read more ]

Content: Article | Author: Douglas Smith | Source: MarketingProfs | Subjects: Advertising, Marketing / Sales | Industry: Advertising

The World Bank has collected its economic research so that users can access it through one easy-to-use Webpage. Research is organized into three main sections: Topics, Project Sites, and Key Outputs. These topics are further broken down into subcategories, which are accessible from the front page via pull-down menus or hyperlinked lists. The site also contains a What’s New column, which lists the titles of … [ Read more ]

Content: Online Resource | Source: World Bank | Subjects: International, Market Research

An excellent site offering tutorials and opinion from both professionals and professors.

Content: Online Resource | Author: Dan Lazar | Subjects: Marketing / Sales, Strategy

So far online marketing has been something of a bust. So what went wrong? Most online marketers forgot that no amount of flashy Web technology could replace a sophisticated understanding of consumer behavior. Here’s how to learn from their mistakes.

Editor’s Note: I found the discussion of the four generic types of buying behaviors identified by Professor Henry Assael to be quite useful.

Content: Article | Author: Paul F. Nunes | Source: Outlook Journal (Accenture) | Subject: Marketing / Sales

Content: Book | Author: Emanuel Rosen | Subjects: Marketing / Sales, Public Relations

And customers couldn’t be happier. Why flat rates and fixed prices rule.

Content: Article | Author: Hal Cohen | Source: The Standard | Subjects: Customer Related, Pricing

Marketing too often concentrates on promotion ignoring the all important “P” – people. To see how customer focused your organization is check out this short article.

Content: Article | Author: Ana Reyes Pacios Lozano | Source: ManagementFirst | Subjects: Customer Related, Marketing / Sales

This site was created by the Virginian-Pilot as a guide for potential adverstisers. It offers a very good overview of the basics involved in creating a marketing plan (including of course the 4 P’s). Also offers a list of Top 10 advertising questions and associated answers.

Content: Online Resource | Source: AdInsite | Subject: Marketing / Sales

Maximizing Alliances is based on the book Alliance Competence by Robert Spekman of The Darden School at the University of Virginia. He believes that it takes a certain competence to be successful in alliances. He describes what alliances are, why they form, why they are important, characteristics of alliances, and more.

Editor’s Note: the original site, nMinds, is no longer alive but you can watch … [ Read more ]

Content: Online Resource | Author: Robert Spekman | Source: nMinds | Subjects: Business Development, Strategy