Gesundheit! Want a healthy business? Launch an ideavirus
This article by Seth Godin, author of Permission Marketing and now Idea Virus talks about his self-coined term for increasing sales by giving away your product.
Content: Article | Author: Seth Godin | Source: Darwin Magazine | Subject: Marketing / Sales
Control Geeks
Websites bombard us with billions of banner ads. Avid surfers want to dodge the deluge. Arm both sides with shrewd software and you have the makings of a nasty little war.
Content: Article | Author: Erika Brown | Source: Forbes | Subjects: Advertising, Trends / Analysis
Young and Middle-Age Workforce Breakdown
Latin America Internet Advertising
AskASalesPro.com
AskASalesPro.com is a site that provides free, emailed responses to anyone who submits a sales-related question. The site is manned by a group of veteran sales professionals who enjoy sharing their experience, knowledge and success stories with others. It may take up to 48 hours to get a response, since the advice givers are all working professionals. Sample topics cover issues like getting through … [ Read more ]
Content: Online Resource | Source: AskASalesPro.com | Subjects: Free Stuff / Tools, Marketing / Sales
Internet Advertising in Asia
Cross-Country E-Commerce and Global Language Preferences
Internet Use by Country and Region
Advertising Electronic Reading Room
This site from the University of Texas Department of Advertising offers a number of useful resources, including: white papers, links to the ad world, advertising quotations, advertising law & ethics, famous ad slogans, biographies of ad giants, rules for style in writing, dictionary of terminology, and more.
Content: Online Resource | Source: University of Texas at Austin | Subject: Advertising | Industry: Advertising
Categorizing Online Shoppers
More Online Ad Info
Global Mobile Advertising Spending Forecast
Market Research Q&A – Robert Lederer
Robert Lederer, an expert in market research chats about the past, present and future of online surveys.
Content: Article | Author: Elizabeth Millard | Source: tnbt.com | Subject: Market Research
Business Plan Template
That Elusive Customer Loyalty: How to Build It, Learn From It and Profit From It
Wharton marketing professor Barbara Kahn writes about the importance of turning customers into advocates who will not only develop loyalty to your company’s product or service but will also spread the word to other potential buyers. The article discusses the concepts of customer portfolio management and relationship marketing.
Content: Article | Author: Barbara Kahn | Source: Knowledge@Wharton | Subjects: Customer Related, Marketing / Sales
Internet Access by Ethnicity
African-Americans Narrow the Digital Divide
Building Strong Brands
Aaker (marketing, Univ. of California- Berkeley) has written a sequel to his Managing Brand Equity (Free Pr., 1991). In this latest offering he tells how to deal with the fragmentation of markets by building brand identity, creating brand personality, and managing a brand system. With extensive case studies and illustrations of companies’ ads, he emphasizes positioning a brand personality to match that of the consumer … [ Read more ]
Content: Book | Author: David Aaker | Subject: Marketing / Sales