2423 Posts Found

Content: Online Resource | Subjects: Courses / Tutorials, Marketing / Sales

Content: Online Resource | Subjects: Associations / Organizations, Marketing / Sales

Its signature orange logo has made the “easy” brand one of the most recognizable in Europe – a stunning feat given that easy made its debut as recently as 1995. What began with easyJet has expanded to include easyCar and easyInternet. Now the company’s New Ventures Team must decide whether the no-frills, low-cost concept can be successfully applied to movie theatres, explains Professor … [ Read more ]

Content: Case Study | Authors: Anita Balchandani, Yves Doz | Source: INSEAD | Subjects: Entrepreneurship, Marketing / Sales | Industry: Entertainment / Media | Company: easyGroup

Content: Online Resource | Subjects: Associations / Organizations, Marketing / Sales

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Researchers have found that “those with negative opinions of [a] product were likely to become even more negative if asked to participate in a group discussion.” Marketers beware this truth in the age of MySpace, blogging and general hyper communication!

Content: Article | Author: Jessica Stillman | Source: BNET | Subjects: Market Research, Marketing / Sales

Sales coaching is a powerful tool. It can forge partnerships, cement relationships, and multiply sales. It can blast away at hyper-competition. Yet few managers have coaching in their grasp. This book will show you as a sales manager how to:

* Help each of your salespeople increase effectiveness and productivity
* Develop questions, listening, and closing skills in your people
* Motivate your salespeople to … [ Read more ]

Content: Book | Author: Linda Richardson | Subjects: Management, Marketing / Sales

There are many ways you can conduct market research, and each of the various methods has its own benefits and drawbacks. So which is the best method for you? This will depend on many factors, among them the type of information you are seeking and your research budget. Below are tips to help you carry out the most meaningful and cost-effective research project possible for … [ Read more ]

Content: Article | Source: BNET | Subject: Market Research

Conventional marketing wisdom holds that predicting success in cultural markets is mostly a matter of anticipating the preferences of the millions of individual people who participate in them. From this common-sense observation, it follows that if the experts could only figure out what it was about, say, the music, songwriting and packaging of Norah Jones that appealed to so many fans, they ought to be … [ Read more ]

Content: Quotation | Source: The New York Times | Subjects: Customer Related, Marketing / Sales

Happiness rarely triggers commerce. Unhappiness often does.

Purchases are triggered by dissatisfaction with the way things are. We purchase when we have a need, a desire, an itch to scratch. We want to change our condition, our surroundings, our state of mind. We buy because we are dissatisfied…

…To increase your sales volume, you must identify the dissatisfaction that lurks in the heart of your customer. And … [ Read more ]

Content: Quotation | Source: GrokDotCom | Subject: Marketing / Sales

“Roy Williams qualified shoppers as operating in either one of two modes: transactional or relational, a few years ago. At that time some of us loafed around virtually, exchanging emails with friends, trying to complete a list of reasons that motivate people to buy things. (Thank you, Tom G. & Brett F.) More recently, we returned to compiling the list with the rest of my … [ Read more ]

Content: Article | Author: Bryan Eisenberg | Source: GrokDotCom | Subjects: Customer Related, Marketing / Sales

Since scientific forecasting isn’t going to happen inside most firms, what’s the best way to turn the forecasting process into something useful? It’s not impossible, but it requires some extra work on the part of sales management.

Content: Article | Author: Geoffrey James | Source: BNET | Subject: Marketing / Sales

As anyone who follows the business of culture is aware, the profits of cultural industries depend disproportionately on the occasional outsize success – a blockbuster movie, a best-selling book or a superstar artist – to offset the many investments that fail dismally. What may be less clear to casual observers is why professional editors, studio executives and talent managers, many of whom have a lifetime … [ Read more ]

Content: Article | Author: Duncan J. Watts | Source: The New York Times | Subject: Marketing / Sales

Designing web pages is challenging. Unlike almost any other media, a web design’s integrity is compromised by the nature of a fluid medium. In other words, just because you want something to look a certain way doesn’t guarantee it will – differing browsers, resolutions, screen sizes, monitor calibrations and operating systems all distort the experience.

One of the more contentious issues in web design presents … [ Read more ]

Content: Article | Author: Bryan Eisenberg | Source: GrokDotCom | Subjects: IT / Technology / E-Business, Marketing / Sales

Looking for a marketing chart to make a point? Marketing Charts can best be described as a topic-specific directory for marketing charts. It’s categorized in two ways:
1. By major media formats, such as television, print, interactive, etc.; and
2. By topic, with dozens to choose from ranging from affiliate marketing to youth.

Explore any category and you will find the latest … [ Read more ]

Content: Online Resource | Sources: MediaBuyerPlanner LLC, Watershed Publishing LLC | Subjects: Market Research, Marketing / Sales

Although methods for determining the value of a brand have proliferated in recent years, most are a bit flimsy, explains IESE Professor Pablo Fernández in his paper “Valoración de marcas e intangibles” (“Valuation of Brands and Intangibles”). The author analyzes and criticizes the reliability of the methods used by Damodaran, Interbrand, Financial World and Houlihan Valuation Advisors. According to his analysis, the methods are too … [ Read more ]

Content: Article | Author: Pablo Fernández | Source: IESE Insight | Subjects: Finance, Marketing / Sales

“In expanding the question about relational-transactional purchasing by asking the question of WHAT makes people buy, a fellow deep thinker from the Wizard Academy shared that we should also add in the essential “reporter” questions…”

Content: Article | Author: Bryan Eisenberg | Source: GrokDotCom | Subjects: Customer Related, Marketing / Sales

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It has been well documented that strong trust between a buyer and supplier provides many advantages, such as increased productivity. But according to new research coauthored by HBS professor Felix Oberholzer-Gee, trusting relationships can also have a negative side that managers must take into account.

Content: Article | Authors: Felix Oberholzer-Gee, Victor Calanog | Source: Harvard Business School (HBS) Working Knowledge | Subjects: Management, Marketing / Sales

Bounce rate is a beautiful way to measure the quality of traffic coming to your website. It is almost instantly accessible in any web analytics tool. It is easy to understand, hard to mis-understand and can be applied to any of your efforts. So what is this mysterious metric and what are some ways you can use it?

Content: Article | Author: Avinash Kaushik | Source: MarketingProfs | Subjects: IT / Technology / E-Business, Marketing / Sales