E-mail Advertising Spending
B2B Online Advertising Up
Fighting Low-Cost Competitors
It’s every executive’s worst nightmare: You wake up one day to find that a competitor is selling a product much like yours at a much lower price. Matching the lower price would devastate your profit margins, but ignoring the low-price gambit may prompt your customers to flee. Don’t panic. Taking on a low-price competitor requires a careful rethinking of how your company does business. To … [ Read more ]
Content: Article | Author: Geoffrey James | Source: BNET | Subjects: Pricing, Strategy
EmailStatCenter.com
Most any email marketing service provider worth its salt will allow you to track and analyze the success of your email marketing programs. However, comparing yourself to yourself can only get you so far. This site is full of email performance factoids from every study under the sun (you know, the ones you’ve been meaning to read for ages). All factoids are organized by subject … [ Read more ]
Content: Online Resource | Source: BrightWave Marketing Inc. | Subjects: IT / Technology / E-Business, Marketing / Sales
Are Web Mail Sites Best for Ads?
Give ’em Something to Talk About
Your product may be good, but will it spark a conversation?
Content: Article | Authors: Chip Heath, Dan Heath | Source: Fast Company | Subject: Marketing / Sales
What You Want, When You Want It
Why do people choose one thing over another? And why do they stop choosing something at all? Over time, cravings, habits and over-saturation make some things appealing and others less so. Economists have attempted to predict consumer choice by applying a “discounted utility model,” which aims to account for how people’s habits and preferences change. In “Predicting Utility Under Satiation and Habituation,” Professors Manuel Baucells … [ Read more ]
Content: Article | Authors: Manuel Baucells, Rakesh K. Sarin | Source: IESE Insight | Subjects: Economics, Marketing / Sales
Higher Net Price or Bust
What does the net price per each individual product look like over time at your company? If it is not going up, the business is headed for trouble.
Content: Article | Author: Paul Calthrop | Sources: Bain & Company, Harvard Business Review | Subjects: Management, Pricing
Quantcast
At this site, you can search for any URL and get demographic and psychographic metrics for that site’s audience, including age, gender and income level and (when available) keywords that audience tends to use to get to sites like the one you are looking at. To get this information, Quantcast partners with online publishers, advertising networks, etc. for anonymous user information, such as that of … [ Read more ]
Content: Online Resource | Source: quantcast | Subjects: Market Research, Marketing / Sales
Gail McGovern
The presumption of organic growth is baked into most companies’ stock value, but many companies and their boards are faced with a requirement for organic growth that they’re unsure how to meet. For these companies, the yawning gap between actual revenue growth and investors’ expectations is a ticking time bomb. Marketing is the way in which firms can close this gap because it encompasses all … [ Read more ]
Content: Quotation | Source: Harvard Business School (HBS) Working Knowledge | Subject: Marketing / Sales
Gail McGovern
Popular metrics such as customer satisfaction, acquisition, and retention have turned out to be very poor indicators of customers’ true perceptions or the success of marketing activities. Often, they’re downright misleading. High overall customer satisfaction scores, for example, often mask narrow but important pain points-areas of major dissatisfaction-such as unhappiness with poor customer service or long wait times. They can also mask backsliding against competitors; … [ Read more ]
Content: Quotation | Source: Harvard Business School (HBS) Working Knowledge | Subjects: Customer Related, Marketing / Sales
Why ROI Doesn’t Work
ROI, TCO, ROA… these financial terms provide power to wield for marketing executives of complex and expensive products or services. Sales organizations of companies that embrace ROI based selling, understand every nuance of the economic argument for decision-makers from the top down. Optimizing ROI tools and sales processes sets the bar high for your competitors.
Content: Member-Contributed Content | Author: Glenn Gow | Source: Crimson Consulting Group | Subjects: Finance, Marketing / Sales
Sports Sponsorship Spending
Brand Engagement: Teach Your Customers Well
If you are flying from Los Angeles to Tokyo, you can learn how to say “how are you” in Japanese. The lesson is provided as part of the JAL in-flight entertainment.
It’s all part of the trend toward brand engagement, one of the two great trends reshaping branding today and tossing such tired, 30-year-old theories like “positioning” to the dustbin of marketing history.
Content: Article | Author: Nick Wreden | Source: MarketingProfs | Subject: Marketing / Sales
Dan Heath, Chip Heath
The most basic way to get someone’s attention is this: Break a pattern. Humans adapt incredibly quickly to consistent patterns. Figure out what is counterintuitive about the message-i.e., What are the unexpected implications of your core message? Communicate your message in a way that breaks your audiences’ guessing machines.
Content: Quotation | Source: Business Pundit | Subjects: Attention, Marketing / Sales
Web to Pass Papers As Key Ad Segment
Be Careful What You Ask Your Customers
Understanding the needs and wants of customers in an ever-more competitive economic environment is critical. But Professor Itamar Simonson warns that information gleaned from some widely used types of customer surveys can be misleading and even counterproductive.
Content: Article | Authors: Chezy Ofir, Itamar Simonson | Source: Stanford University | Subjects: Customer Related, Marketing / Sales
Lead Nurturing: Cultivating Relationships and Growing Sales Through Continued Dialog
Lead nurturing has become an integral component of an overall marketing strategy. While there is an ever-growing incentive to implement an effective lead nurturing strategy with business partners and prospects, determining which specific tactics to utilize can prove challenging.
Content: Article | Author: Kathy Rizzo | Source: MarketingProfs | Subject: Marketing / Sales
Internet TV to Grab Ad Revenue
The Elements of Influence: Introducing the Playmaker’s Standard: The New Essential System for Managing Competition, Reputatio
A landmark system for business leaders and marketers, campaigners and bloggers, political junkies and fans of popular culture, The Elements of Influence takes the mystery out of strategy and how it shapes and shifts niche and global marketplaces alike.
Content: Book | Author: Alan Kelly | Subjects: Management, Marketing / Sales