2423 Posts Found

The world’s wealthiest countries will need to save more and increase their capital efficiency or they risk lowering their standard of living.

Content: Article | Authors: Diana Farrell, Sacha Ghai, Tim Shavers | Source: McKinsey Quarterly | Subjects: Demographics, Economics

brand relationships are useful because they help reduce the risk associated with purchasing decisions and help us create and communicate our identities to others.

Content: Quotation | Source: Ivey Business Journal | Subject: Brand

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Jay Abraham offers his thoughts on common marketing mistakes.

Editor’s Note: These mistakes are mostly focused on retail/product companies and Jay’s writing is very infomercial-like, but you might find re-considering these items worthwhile…

Content: Article | Author: Jay Abraham | Subject: Marketing / Sales

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An interview with Professor Nirmalya Kumar of London Business School, focusing on the need for marketers to assume the role of change agents, developing strategic thinking and cross-functional skills. Discusses the decline of marketing as an engine for growth, and the rationale underpinning continuous incremental innovation as opposed to radical market-driving innovation. Reports on the means of benefiting simultaneously from the efficiencies of global … [ Read more ]

Content: Article | Authors: Nirmalya Kumar, Sarah Powell | Source: Emerald Now | Subjects: Change Management, Marketing / Sales

Internet search engines use an auction system for selling business advertising on their sites. Researchers say firms buying that advertising could save time and money by using a different bidding strategy.

Content: Article | Author: Michael Ostrovsky | Source: Stanford University | Subjects: IT / Technology / E-Business, Marketing / Sales

A brand scorecard can fill a big gap in your marketing dashboard-but only if you present the brand as an asset in terms the CFO can understand.

Content: Article | Author: Patrick LaPointe | Source: CMO Magazine | Subject: Marketing / Sales

Abstract: Research on forecasting is extensive and includes many studies that have tested alternative methods in order to determine which ones are most effective. We review this evidence in order to provide guidelines for forecasting for marketing. The coverage includes intentions, Delphi, role playing, conjoint analysis, judgmental bootstrapping, analogies, extrapolation, rule-based forecasting, expert systems, and econometric methods. We discuss research about which methods are most … [ Read more ]

Content: Article | Authors: J. Scott Armstrong, Roderick J. Brodie | Source: Quantitative Methods in Marketing | Subject: Marketing / Sales

Typically, site analysis must be customized to individual marketing objectives. But there are a few common key performance indicators (KPIs) that can be applied across the board. Here are four KPIs every marketer or site owner can leverage to identify opportunities and improve results. Best part is, these are easy ratios to create using any Web analytics tool and Microsoft Excel.

Content: Article | Author: Jason Burby | Source: ClickZ | Subjects: IT / Technology / E-Business, Marketing / Sales

Your customers do not buy because they’re being marketed to or sold to. Instead, they buy because you help them realize the merits of owning what you offer.

Content: Quotation | Source: Guerrilla Marketing | Subjects: Customer Related, Marketing / Sales

This December 2005 study sums up the existing research and statistics on consumers’ attitudes and behaviors, and puts them into the context of the actual success of “green” products and sustainable lifestyles marketing strategies. Then, based on an in-depth analysis of various marketing strategies and campaigns from both small alternative companies and mainstream groups in industries such as clothing, cosmetics, detergents, food retail, automotive or … [ Read more ]

Content: Article | Sources: United Nations Global Compact (UNEP), Utopies | Subjects: Marketing / Sales, Social Responsibility (ESG)

Every sale has five basic obstacles: no need, no money, no hurry, no desire, no trust.

Content: Quotation | Source: 800-CEO-READ (8CR) | Subject: Marketing / Sales

There are usually two implicit assumptions in the most enthusiastic proposals for embracing CRM: that the customer wants a relationship with the company, and that this system will make the customer better off. Neither assumption is accurate.

Content: Quotation | Source: Ivey Business Journal | Subjects: Customer Related, Marketing / Sales

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This article examines how firms can develop a competitive defense strategy that minimizes both the self- and competitor-inflicted damages of price competition. It explains that before acting to defend market share or initiate price cuts, managers must anticipate the long-term strategic consequences and weigh them against the short-term benefits. A pricing decision should never be made simply to make the next sale or meet some … [ Read more ]

Content: Article | Authors: George E. Cressman Jr., Thomas T. Nagle | Source: Strategic Pricing Group | Subject: Marketing / Sales

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Few things are less important to the success of a business than figuring out what to call it.

Content: Article | Author: Norm Brodsky | Source: Inc. Magazine | Subject: Marketing / Sales

John F. Kennedy said that the enemy of truth is not the lie, but the persistent, persuasive, and unrealistic myth. In A Clear Eye for Branding, Tom Asacker exposes the myths on brands and branding and shines a light on the truth of business in the new millennium.

In this deceptively simple and entertaining book, Asacker demystifies the concept of branding so that executives, small … [ Read more ]

Content: Book | Author: Tom Asacker | Subject: Marketing / Sales

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