2423 Posts Found

I believe that because of the acceleration of technology, consumers will make a purchase decision based not just on what you sell, but on what you stand for. I’m not talking about morals — morals are arguments that no one wins. But values are great connectors.

Content: Quotation | Source: Gallup Management Journal | Subjects: Marketing / Sales, Values

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In the past, adding features usually meant adding costs. Put a sound system or power windows into a car, and you’ve upped the price, so you better make sure consumers really want what you’re peddling. But in the digital world, that cost-benefit calculus has gone awry…Technology is this huge blessing because we can do anything with it, and this huge curse because we can do … [ Read more ]

Content: Quotation | Source: Fast Company | Subjects: Innovation, Marketing / Sales

Mohammed’s breezy, informal account of a range of pricing strategies takes as its starting point the realization that different “customers place different values on the same products.” With this in mind, Mohammed (Internet Marketing) recommends a variety of strategies that will attract customers with different product evaluations and yield different profit margins. With emphasis on familiar consumer practices like quantity discounting, early-bird discounts and mixed … [ Read more ]

Content: Book | Author: Rafi Mohammed | Subject: Marketing / Sales

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The influence of the top marketing chief in many organizations is increasing-news that no doubt will warm the hearts of CMOs everywhere who’ve been craving a seat at the executive management table.

But with that rising profile comes a much larger and potentially more daunting set of challenges. No longer is the CMO focused solely on driving the next media buy or PR campaign. Our survey … [ Read more ]

Content: Article | Author: Rob O’Regan | Source: CMO Magazine | Subject: Marketing / Sales

Marketers need to prove to corporate leaders and others in their organizations that they are capable of strategic rather than tactical thinking, that they are capable of being bottom-line oriented, that they do consider returns on the investment that they make in marketing, and that they understand the cross-functional implications of the marketing initiatives that they recommend, i.e. the impact on manufacturing, on the supply … [ Read more ]

Content: Quotation | Source: Emerald Now | Subject: Marketing / Sales

This thoroughly revised edition of Successful Direct Marketing Methods –the “bible” of direct marketing– includes expanded material on the Internet and other digital media and brand new information on E-business (including E-communications, banners, buttons, E-mail, permission marketing). Also includes E-commerce (online merchandising and usability and navigation of websites) and E-services (online customer service, live operators, online chats, linking with call centers); up-to-the minute coverage of … [ Read more ]

Content: Book | Authors: Bob Stone, Ron Jacobs | Subject: Marketing / Sales

Who is the most successful salesperson on your team? The one with the best product knowledge? Or the greatest sales skills? Or the most in-depth understanding of your customers? If you picked any of these, you were wrong. Rather than guess what drives sales success, learn the right answer from America’s best sales force.

Content: Article | Author: Benson Smith | Source: Gallup Management Journal | Subjects: Human Resources, Marketing / Sales

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UrlTrends provides a visual “Trend Report” on the SEO rankings of your website, and, if you opt for no-cost registration, it will track your rankings over time and enable you to compare them to the rankings of several competitors. With registration, you will be notified by RSS or email whenever there is a search engine ranking change to any of your tracked URLs.

Content: Online Resource | Author: Joel Strellner | Source: urltrends | Subjects: Free Stuff / Tools, Marketing / Sales

With this eagerly awaited revision of this classic direct marketing reference, Ed Nash, one of the field’s top voices, is back to show marketing and promotional managers in every business area how to maximize results with the awesome power of direct marketing methods. This encyclopedic resource delivers vital new information on all the the latest direct marketing issues, practices, and technologies, including database marketing… list … [ Read more ]

Content: Book | Author: Edward L. Nash | Subject: Marketing / Sales

The secret to successful copy is in all the thought, work and research you do before you write a single word.

The following 10 tips lift the curtain to reveal the backstage mechanics you can leverage for more effective copywriting.

Content: Article | Author: Jonathan Kranz | Source: MarketingProfs | Subject: Marketing / Sales

Advertising’s fundamental theorem-that perception trumps reality-informs this dubious marketing primer. Journalist and marketing guru Godin contends that, in an age when consumers are motivated by irrational wants instead of objective needs and “there is almost no connection between what is actually there and what we believe,” presenting stolid factual information about a product is a losing strategy. Instead, marketers should tell “great stories” about their … [ Read more ]

Content: Book | Author: Seth Godin | Subject: Marketing / Sales

The usual loyalty-building strategies for consumer markets may backfire in business markets. In this excerpt from Harvard Business Review, marketing specialist and HBS professor Das Narayandas describes how to better serve business customers.

Content: Article | Author: Das Narayandas | Source: Harvard Business School (HBS) Working Knowledge | Subject: Marketing / Sales

The headline is unquestionably the most important element in most advertising. Likewise-it is also the most singularly important element of any selling message “live or recorded, in person or by phone, audio or video” your company ever uses. This article offers advice for and examples of good headline writing.

Content: Article | Author: Jay Abraham | Subject: Marketing / Sales

Godin derived the title for this engaging anthology of business homiletics from his marketing manifesto Purple Cow, which extolled the importance of garish new products that grab customers’ attention. Phrased as a feel-good kindergarten platitude (“you are not ordinary/In fact, you’re remarkable”), the principle seems a harmless nod to fancy-free individualism. But set in an adult business context of constant “change” and cutthroat price competition, … [ Read more ]

Content: Book | Author: Seth Godin | Subject: Marketing / Sales

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No matter how wonderful your product is, how needed it is, how much ‘pain’ there is, how good a sales person you are, or how good the ad is, buyers will not buy your product until or unless they consciously understand there is something missing that they cannot fix themselves, that there will be no chaos when they bring in a fix, and that their … [ Read more ]

Content: Quotation | Source: SalesNewz | Subject: Marketing / Sales

After conducting thousands of marketing research studies and asking hundreds of thousands of questions, the author has come to understand one thing: There are no bad questions, only irrelevant ones.

In other words, the majority of questions asked are irrelevant. That is, they don’t result in answers that lead to actions.

Content: Article | Author: Robert J. Kaden | Source: MarketingProfs | Subject: Market Research