2423 Posts Found

Nick Wreden’s ProfitBrand tackles the oldest and most intractable marketing question: accountability. How do we know it is working? He calls for “quantifiable benchmarks” of return on investment and profitability. “Without profitability, ultimately there is no brand, no matter how great the buzz or creative image.”

Mr. Wreden takes ambitious steps in explaining the significance of “sustainability” in customer relationships and the value of measuring marketing … [ Read more ]

Content: Book | Author: Nick Wreden | Subject: Marketing / Sales

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Whether marketing a corporate brand or a branded product or service, success increasingly demands proactive brand management. This site is dedicated to examining all issues relating to branding to assist you in this task.

Content: Online Resource | Source: DNA Designed Communications Ltd. (DNA Design) | Subject: Marketing / Sales

Why the power of integrated search engine strategies is greater than the sum of their parts.

Content: Article | Author: Fredrick Marckini | Source: CMO Magazine | Subjects: IT / Technology / E-Business, Marketing / Sales

Dean Rieck, copywriter, designer, author and consultant, created this site to promote his services and in the process presents lots of great information on direct marketing and copywriting. His tips and advice are good reminders of the elements to cover when putting together a direct marketing campaign.

The “Universal Advertising and Marketing Questionnaire” is a checklist of 32 items to keep in mind when developing direct … [ Read more ]

Content: Online Resource | Author: Dean Rieck | Source: Direct Creative | Subject: Marketing / Sales

Aims to provide marketing professionals with news, analysis, original research and resources to keep them ahead of the game. Site membership is required for access to the entire site but this is free and also entitles visitors to receive a free weekly e-mail marketing news update. Feature articles, either written in-house or by respected contributors, are regularly added to the site and typically contain analysis … [ Read more ]

Content: Online Resource | Source: Wise Research Ltd | Subject: Marketing / Sales

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Sales is an easy job if you strive for mediocrity. It is a whole different job if you want to be the best.

Content: Quotation | Source: Joe Sails | Subject: Marketing / Sales

I always imagine that there is a customer with me at all times. We always shine in front of customers, right? I think I’m at my best when I’m talking to customers. So, I have taken that mindset and I’ve incorporated it into all of my daily activities. I imagine there is a customer watching me. They can see everything that I’m doing. Would they … [ Read more ]

Content: Quotation | Source: Joe Sails | Subjects: Customer Related, Marketing / Sales

This site from a couple in Norway includes reviews and articles on high quality search engines, directories and search resources. This site has in-depth information on search engine tools, news, discussion forums and Web resources. Check out the site tutorial, “Search Engine Marketing 101,” and the search engine site optimization gateway area for good information – especially if you are just getting started in the … [ Read more ]

Content: Online Resource | Source: P&S Koch | Subject: Marketing / Sales

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Handy tips are available at the Trade Show Exhibitors Association site, which offers short articles like “99 Ways to Cut Costs” and “How to Use Giveaways Effectively.” There is also a helpful list of all the trade publications in the industry. [WDFM Annotation]

Content: Online Resource | Source: Trade Show Exhibitors Association (TSEA) | Subject: Marketing / Sales

Buried in your server logs are the keys to unlock the potential of your business. This data needs to be turned into action-oriented information co-workers can use to improve the business. When you standardize and implement these powerful analytic tools that include the most important, easy-to-understand metrics, you ensure everybody has the tools they need to succeed.Take control of your web site by tracking metrics … [ Read more ]

Content: Article | Authors: Bryan Eisenberg, Jim Novo | Subject: Marketing / Sales

Relationship selling isn’t enough anymore. If you can’t prove the value, all you’ll get from the person you’ve built a relationship with is a empathetic rejection, rather than a dispassionate one.

Content: Quotation | Source: EyesOnSales | Subject: Marketing / Sales

In considering differentiation, it is important to include all of the conditions of the transaction, as well as the product itself. Service, reliability of vendor and delivery times are likely to be as important as inherent product characteristics. There are often highly differentiated suppliers in markets for commodity products.

Content: Quotation | Source: Boston Consulting Group (BCG) | Subject: Marketing / Sales

Consumers like choice-but not too much of it. Presented with too many options, buyers may run to a competitor, says professor John Gourville. Here’s what new research says about “overchoice.”

Content: Article | Author: Poping Lin | Source: Harvard Business School (HBS) Working Knowledge | Subject: Marketing / Sales

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Millions of consumer interviews over six decades have revealed what consumers really think about brands. Results from that Gallup research will surprise some company managers. This excerpt from the upcoming book Married to the Brand uncovers key findings.

Content: Article | Author: William J. McEwen | Source: Gallup Management Journal | Subject: Marketing / Sales

The past decade has seen a virtual explosion of information about customers and their preferences. This information potentially allows companies to increase their revenues, in particular since modern technology enables price changes to be effected at minimal cost. Pricing decisions have a direct effect on operations and visa versa. This article reviews a number of key linkages between pricing and operations. In particular, it highlights … [ Read more ]

Content: Article | Authors: David F. Pyke, Joseph M. Hall, Moritz Fleischmann | Source: Erasmus University Rotterdam | Subjects: Marketing / Sales, Pricing

Media reps love to talk about impressions and brand interactions. So what does a direct marketer have to do to get a hard sales lead instead of a soft impression?

Content: Article | Author: Bryan Stapp | Source: CMO Magazine | Subject: Marketing / Sales