More Power, More Peril

The influence of the top marketing chief in many organizations is increasing-news that no doubt will warm the hearts of CMOs everywhere who’ve been craving a seat at the executive management table.

But with that rising profile comes a much larger and potentially more daunting set of challenges. No longer is the CMO focused solely on driving the next media buy or PR campaign. Our survey shows that the CMO’s primary challenges reflect not just marketing but the very essence of business: commoditization, new and more innovative competitors, and overall economic conditions.

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