2423 Posts Found

Very few of us, myself included, know the customer. One reason is that all of us believe, and must believe, that the product and the service we produce is important. But 99.9% of your customers couldn’t care less about your product or service. You are not that important in their universe. And that’s almost impossible to accept.

The second reason is that you amass an enormous … [ Read more ]

Content: Quotation | Source: Context Magazine | Subjects: Customer Related, Marketing / Sales

It’s axiomatic that businesses want to increase their top line (revenue) or decrease their middle line (expenses), often at the same time. The million-dollar question is how to do it.

Given entrenched competitors and charging upstarts, shorter product cycles and rapid commoditization, where can a company increase its chances of capturing incremental revenue profitably?

Content: Article | Source: MarketingProfs | Subject: Marketing / Sales

Managers have long been interested in weeding out customers they consider to be less profitable than others. The question is, how do managers determine who belongs in that group? According to several Wharton marketing professors, there is no easy answer, despite new and increasingly sophisticated efforts to measure what is called “Customer Lifetime Value” (CLV) – the present value of the likely future income stream … [ Read more ]

Content: Article | Authors: David Bell, George Day, Peter Fader, Xavier Dreze | Source: Knowledge@Wharton | Subjects: Customer Related, Marketing / Sales

Increasingly, a company’s branding success depends less on what they sell, and more on how they sell it.

In a highly competitive market, with near parity products and barely discernible branding campaigns, sales channel effectiveness is the new key to branding success.

Content: Article | Author: Tim Riesterer | Source: MarketingProfs | Subject: Marketing / Sales

Customers think about products and markets very differently from the way products and markets are bundled and sold in the physical marketplace. Customers think in terms of activities, while firms think in terms of products. Activities that are logically related in cognitive space may be spread across very diverse providers in the marketplace.

Content: Quotation | Source: Business 2.0 | Subjects: Marketing / Sales, Miscellaneous

Are you working for a nonprofit or promoting a social cause? Many of the for-profit rules about marketing strategy apply there, too.

Content: Article | Author: Kathy Klotz-Guest | Source: MarketingProfs | Subjects: Marketing / Sales, Nonprofit

Go Toast is a popular pay-per-click search engine bid management and marketing solution that automatically monitors your search term bids, from twice a day up to every 30 minutes, and offers useful ROI tracking, analysis and reporting features.

The product will completely index your site and submit your keywords to Google, FindWhat, Overture (DE, UK and FR), Kanoodle, ah-ha, Sprinks, goClick, ePilot, Search123, 7search, BrainFox, … [ Read more ]

Content: Online Resource | Source: GO TOAST LLC | Subject: Marketing / Sales | Industry: Advertising

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Issues inherent in Web data analysis make it difficult to get accurate, insightful data. This article’s purpose is to make you aware of the pitfalls associated with Web data analysis so you can plan for or avoid them.

Here are five ways your data can be skewed by the very technology you seek to leverage.

Read Part 2 at
Content: Article | Author: Wil Reynolds | Source: MarketingProfs | Subjects: IT / Technology / E-Business, Marketing / Sales

Wharton marketing professor Barbara Kahn calls them candy jungles – bulk confection stores whose walls are lined with bins full of different assortments of brightly-colored candy. Intrigued by these displays and by the somewhat frenzied response consumers have to them, she wondered if people buy more when they see what looks like unlimited variety. Does creating a visual perception of activity and an abundance of … [ Read more ]

Content: Article | Source: Knowledge@Wharton | Subject: Marketing / Sales

Advertising is very expensive. In a recessionary economy, you need to use your marketing budgets wisely, making certain you reach your target audience at the right time and in the right place. By implementing a pop up survey on your website, you can identify how many of your visitors match your customer profile, as well as measure the effectiveness of advertising programs as they are … [ Read more ]

Content: Article | Author: Meg Walker | Source: MarcommWise.com | Subjects: IT / Technology / E-Business, Marketing / Sales

Marketing wiz Jay Abraham provides some powerful strategies for boosting your career or business in Getting Everything You Can Out of All You’ve Got. Abraham believes that anyone can advance in life by tapping into hidden assets and developing the right mindset. He writes, “You are surrounded by simple, obvious solutions that can dramatically increase your income, power, influence and success. The problem is, you … [ Read more ]

Content: Book | Author: Jay Abraham | Subjects: Career, Marketing / Sales

Faster than a brand strategist, stronger than a line marketer – and in demand at companies worldwide.

Content: Article | Author: Steve Silver | Source: strategy+business | Subjects: Marketing / Sales, Trends / Analysis

With over a century of practical experience, thorough testing and research, and the collective recommendation of some of the great names in advertising history behind it, you can take this approach to the bank. Long copy advertising works.

Content: Article | Author: George Demmer | Source: MarcommWise.com | Subject: Advertising

If you want to write good promotional material, remember this cute little phrase: features smell, benefits sell. It’s easy to turn a feature into a benefit. Just add a “so” at the end of the feature and fill in the blank.

Content: Quotation | Source: MarketingProfs | Subjects: Advertising, Marketing / Sales

The crimes? Hubris, self-promotion, topic hijacking and being boring.

Content: Article | Author: David Weinberger | Source: Darwin Magazine | Subjects: Marketing / Sales, Miscellaneous

Detailed customer profiles aren’t enough. Companies must make their marketing messages more timely.

Content: Article | Authors: John Erik Garr, John Sviokla, Matthew Chittle | Source: Context Magazine | Subjects: Customer Related, Marketing / Sales

Year after year the Yellow Pages are full of ineffective ads, costing the businesses which placed them thousands of dollars in lost profits. Follow these sure-fire ideas to dramatically increase the results your ad brings.

Content: Article | Author: George Demmer | Source: MarcommWise.com | Subject: Advertising

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Heuristics and biases are ubiquitous because they are innate to the human animal. They apply to customers, colleagues, executives, investors and any other category to which we assign human beings.

To better understand how people’s distortions, shortcuts and biases affect how you market to various stakeholders, you should be aware of people’s thinking patterns and perceptual filters, including your own.

Content: Article | Author: Michael L. Perla | Source: MarketingProfs | Subjects: Marketing / Sales, Organizational Behavior