2423 Posts Found

This search engine marketing guide contains a wealth of no-cost information, and yet very few people know about it or reference it. If the principles contained outlined here were followed in good faith, you’d be well on your way to search marketing success. [WDFM Annotation]

Content: Online Resource | Source: Lycos | Subject: Marketing / Sales

Troy Perkins has put together a useful and regularly updated compendium of content and reviews of major PPC engines. Unlike some others, this site offers valuable information and articles, as opposed to being merely a vehicle for affiliate links. [WDFM Annotation]

Content: Online Resource | Source: PayPerClickAnalyst.com | Subject: Marketing / Sales

Brands were the first piece of consumer protection. You knew where to go if you had a complaint.

Content: Quotation | Source: The Economist | Subject: Marketing / Sales

When it comes to negotiating, salespeople still have something to learn.

Content: Article | Authors: Brian J. Dietmeyer, Samuel R. Tepper | Source: Darwin Magazine | Subjects: Management, Marketing / Sales

Marketing resource management (MRM) automates a host of tedious administrative tasks, from pushing draft proposals through an approval process to monitoring spending, which diverts creative resources. Greater visibility is often cited as one of MRM’s biggest attractions.

Content: Article | Sources: CFO Publishing, The Economist | Subjects: IT / Technology / E-Business, Marketing / Sales

Did John get your attention with this headline? That was the plan.

An effective headline is the most important aspect of any successful print ad. Read on for a headline primer.

Content: Article | Author: John McMahon | Source: MarketingProfs | Subject: Marketing / Sales

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In this third part of a 4-part article, the author explores what a solid white paper must have to be effective-and read-and what CIOs and others need to know before they embark on white paper development.

Content: Article | Author: Larry Lange | Source: TechRepublic | Subject: Marketing / Sales

Not all customers are created equal. You need to know their lifetime value, then compare the cost of acquiring, serving, and keeping them.

Content: Article | Authors: Donald R. Lehmann, Sunil Gupta | Source: Optimize Magazine | Subjects: Management, Marketing / Sales

Bone up on pay-per-click strategies for search engine marketers as revealed through interviews with several PPC practitioners. This is a very useful primer that covers why search marketing is important, how it’s different from other media, how to get the most for your dollar on Google and other services, how to track results and more. [WDFM Annotation]

Content: Article | Source: SearchEngineBlog.com | Subject: Marketing / Sales

Marketing puts the public face on the brand. Customers’ experiences are influenced by how the promise of the brand is delivered through the call center, distribution channels, billing and service departments – in short, the Brand-Customer Relationship.

Content: Quotation | Source: MarketingProfs | Subject: Marketing / Sales

So you’ve decided to conduct an online survey. There are a few questions in your mind that you would like answered, and you are on the lookout for a fast and inexpensive way to find out more about your customers, clients and so on.

Content: Article | Author: Vivek Bhaskaran | Source: MarketingProfs | Subjects: Market Research, Marketing / Sales

If you think a proposals executive summary is really a summary, youre missing the point. Here are six tips for turning your blah conclusions into an effective, well-substantiated pitch.

Content: Article | Author: John Clayton | Source: Harvard Business School (HBS) Working Knowledge | Subject: Marketing / Sales

Online forums can have a poor signal-to-noise ratio, but here experiences of strange glitches and editorial policies are shared with others in nearly real time, if you go for that sort of immediacy. An anonymous Google rep, GoogleGuy, has been supplemented with a new addition, AdWordsAdvisor. This adds spice and solid (if often limited) information. Don’t get too caught up in the “low rent” mentality … [ Read more ]

Content: Online Resource | Source: WebmasterWorld.com | Subject: Marketing / Sales

Frequently varying online prices in response to changing market conditions can maximize returns and create a potential new source of competitive advantage. So why are so few companies putting this strategy to use?

Content: Article | Authors: Ajit Kambil, Vipul Agrawal | Source: Outlook Journal (Accenture) | Subjects: Pricing, Strategy

It’s an ongoing battle with most CEOs to achieve the recognition and status that we know marketing deserves.

This article focuses on the component that is perhaps most critical: building marketing’s equity within the organization.

Editor’s Note: this is the final installment in a 3-piece article and I don’t really recommend you bother reading the first two…

Content: Article | Author: Roy Young | Source: MarketingProfs | Subject: Marketing / Sales

As 38 million Hispanics have emerged as the largest minority in the U.S., Corporate America is taking notice. Advertising to Latino consumers is on the rise among companies selling everything from cars to financial services to ethnic foods. Wharton professors and other experts point out, however, that while some campaigns have succeeded, errors and missed opportunities still mark many efforts aimed at marketing to Hispanics. … [ Read more ]

Content: Article | Source: Knowledge@Wharton | Subjects: Demographics, Marketing / Sales

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Does your organization find it difficult to determine which marketing programs are most beneficial? Innovative techniques are now making it possible to truly measure and improve the return on marketing investments. The author from Accenture’s Customer Relationship Management service line outlines six steps to embedding an ROI mindset in your company.

Content: Article | Author: Jeffrey Merrihue | Source: Outlook Journal (Accenture) | Subjects: Management, Marketing / Sales