As Ad Spending Rises, So Does Net’s Share
Marketing Plan Template
Pump Up Your Verbs
You woo and persuade most effectively when you write with verbs. Useful nouns and lots of verbs. Not adjectives or adverbs. So *click* that link, *peruse* the incredibly insightful ideas and *see* how to *pack* more copy punch with a verb.
Content: Article | Source: GrokDotCom | Subject: Marketing / Sales
What is Marketing?
This is a very good question and answers on the web typically ends up being a lot of tactics, like advertising, brand management, sales, service, pricing, email marketing, etc. That’s a good start, but far from complete.
And that’s one of the problems with the web. If you go to search engines like Google and type in “marketing expert”, you’ll come up with over 27,000 web … [ Read more ]
Content: Article | Author: Allen Weiss | Source: MarketingProfs | Subject: Marketing / Sales
Would Have, Could Have, Should Have: When Choosing Feels Like Losing
With all the choices consumers are given, it stands to reason that we should feel pleased with our decision s if we have given them careful thought. But often we feel a sense of loss for the options that got away. Professors Ziv Carmon, Klaus Wertenbroch, and Marcel Zeelenberg look into this phenomenon and discover that it might not just be our natural … [ Read more ]
Content: Article | Authors: Klaus Wertenbroch, Marcel Zeelenberg, Ziv Carmon | Source: INSEAD Knowledge | Subject: Marketing / Sales
Jerry Zaltman / Daniel H. Pink
Marketing is a luxury of progress. It is necessary only in cultures that have largely satisfied basic human needs.
Content: Quotation | Source: Fast Company | Subject: Marketing / Sales
Why We Buy: The Science of Shopping
In an effort to determine why people buy, Paco Underhill and his detailed-oriented band of retail researchers have camped out in stores over the course of 20 years, dedicating their lives to the “science of shopping.” Armed with an array of video equipment, store maps, and customer-profile sheets, Underhill and his consulting firm, Envirosell, have observed over 900 aspects of interaction between shopper and store. … [ Read more ]
Content: Book | Author: Paco Underhill | Subjects: Industry Specific, Marketing / Sales | Industry: Retail
Various Useful Slides part III
Cause Marketing: Build Your Image and Bottom Line Through Socially Responsible Partnerships, Programs, and Events
Consultant Marconi makes the case for cause marketing – in which corporate philanthropy and marketing are mixed. The book offers advice for choosing causes and managing campaigns, as well as a chapter on corporate responses to 9-11 and an extensive “casebook” that analyzes real life examples.
Content: Book | Authors: Joe Marconi, Robert H. Dunn | Subjects: Marketing / Sales, Social Responsibility (ESG)
Too Many Choices? Research Directions in Consumer Control and Empowerment
Today, consumers exert fuller control over their choices than ever before, a development heralded as greatly empowering for the consumer. But is it possible fro them to have too much control? INSEAD Professors Carmon, Chattopadhyay, Wertenbroch and colleagues pose this and other questions, and describe a set of research directions for understanding the consequences of increased consumer control and the factors that shape … [ Read more ]
Content: Article | Authors: Amitava Chattopadhyay, Klaus Wertenbroch, Ziv Carmon | Source: INSEAD Knowledge | Subjects: Customer Related, Marketing / Sales
Rich Media Ads, CTRs Up in 3Q
Search Engine Marketing (Keyword Search) Market
Hitting a Nerve
How to figure out what’s really going on in customers’ heads-and generate a burst in demand.
Content: Article | Author: Steve Hindman | Source: Context Magazine | Subject: Marketing / Sales
E-Mail Click-Throughs Climb in Q3 (2002)
Internet Coupon Usage in the US
Eye Spy: Visual attention Versus Memory at POP
What draws you towards a particular make of footwear displayed on a store wall? What will be the sales impact of a new shelf display? Where in a shelf should you put your brand and how many facings should it have? To understand consumer decisions at the point of purchase or to measure the performance of POP marketing, Professor Pierre Chandon shows … [ Read more ]
Content: Article | Author: Pierre Chandon | Source: INSEAD Knowledge | Subjects: Advertising, Marketing / Sales
Update on US E-Ad Spending
Authors and Experts
Formerly Publicity Depot, Authors and Experts is a membership-based organization ($99(US)a year; $59(US) for six months) that promotes its directory of “expert” speakers, authors and the like to the media. Sign up, and you’ll be placed in the directory organized by topic, category and keyword. Write your own description of why the media should contact you about your product, service, opinion or area of expertise. … [ Read more ]
Content: Online Resource | Source: AuthorsandExperts.Com | Subjects: Marketing / Sales, Public Relations