2423 Posts Found

Founded in June 2001 by some of the Internet’s leading content brands, the Online Publishers Association (OPA) is an industry trade organization dedicated to representing high-quality online publishers to the advertising community, the press, the government and the public. This is an exciting find for online publishers and advertisers. In particular, there is a new white paper report available at the site on Internet audience … [ Read more ]

Content: Online Resource | Source: Online Publisher | Subjects: Advertising, Industry Specific | Industry: Publishing

If you are selling products or services that are critical to your prospect’s success or for that matter, their very survival, your proposal will likely be elevated to the board of directors level for final approval. How do you sell at the board level?

Content: Article | Author: Dave Stein | Source: TechnologyEvaluation.com | Subject: Marketing / Sales

“The business of customer analytics is to get answers quickly so marketers can leverage newly gleaned information for competitive advantage. Why, then, is it so difficult to get answers to simple questions, let alone the complex ones? Often, marketers are faced with a management report that, instead of answering questions, spawns a thousand different questions. These in turn create requests for new reports or data. … [ Read more ]

Content: Article | Author: Anthony Power | Source: Destination CRM | Subjects: IT / Technology / E-Business, Marketing / Sales

Are you a B2B company, putting (or considering putting) significant effort and significant resources into developing a coherent brand for your product? Researching the marketplace and analyzing competing brands? Establishing strategy sessions to review and select the best brand identity?

If you are, you’re probably wasting a lot of time and a lot of money. For the majority of B2B companies, branding is very likely … [ Read more ]

Content: Article | Author: Michael Fischler | Source: MarketingProfs | Subject: Marketing / Sales

This article takes a look at how users interact with websites and draws some useful lessons for design and marketing purposes.

Content: Article | Source: GrokDotCom | Subject: Marketing / Sales

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To get new customers, you have to do prospecting. To get prospects, especially targeted ones, the easiest route is lists. So how do you find a list of one-armed paperhangers with blue eyes? Well, you don’t. But you can find just about anything else from the list compiling giant infoUSA. These people gather everything from census data, telephone directories and court documents to real estate … [ Read more ]

Content: Online Resource | Source: infoUSA | Subject: Marketing / Sales

Marketers are naturally interested in how much consumers are willing to pay for their goods, and a number of techniques exist to help them do this. Professors Klaus Wertenbroch and Bernd Skiera examine some ways in which market researchers can establish the level of consumers’ Willingness To Pay (WTP) in fast moving consumer goods (FMCG) markets.

Content: Article | Authors: Bernd Skiera, Klaus Wertenbroch | Source: INSEAD Knowledge | Subject: Marketing / Sales | Industry: Consumer Products

If you want your product to be more than a one-hit wonder, customers need to know that it has staying power. Here are six ways to help you convince them, according to Rob Ricci and John Volkmann in this excerpt from their book, Momentum: How Companies Become Unstoppable Market Forces.

Content: Article | Authors: John Volkmann, Ron Ricci | Source: Harvard Business School (HBS) Working Knowledge | Subject: Marketing / Sales

What constitutes a successful identity-oriented marketing strategy? According to Wharton marketing professor Americus Reed II, it consists of three critical links – the consumer, the identity and the brand. If these links are forged, says Reed, who recently completed a research paper on this topic, “then they create connections that can lead to advantageous marketing outcomes for companies that are savvy enough to incorporate identity … [ Read more ]

Content: Article | Source: Knowledge@Wharton | Subject: Marketing / Sales

The vital importance of meaning, the attributes of valuable meaning and how can we apply the understanding of meaning to make your company more successful?

Content: Article | Author: Robert W. Bradford | Source: CEO Refresher | Subjects: Management, Marketing / Sales

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You’ve heard the pitch – marketing newsletters are supposed to attract customers. They’re sworn to build customer loyalty. And they’ll increase profits. All that…and they are incredibly cheap to produce.

So why is your newsletter’s falling hopelessly short of its potential?

Content: Article | Author: Jessica Albon | Source: MarketingProfs | Subject: Marketing / Sales

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“There’s a knock at your door. It’s a friend, and she’s really thirsty. You invite her in and proceed to find out what she’d like to drink. You can go about this in several ways.

Option 1: You can ask, “What can I get you to drink?” She runs through a list of drinks she’d be glad to have, and … [ Read more ]

Content: Article | Source: GrokDotCom | Subject: Marketing / Sales

In today’s hyper-competitive world, your sales and marketing functions must yoke together at every level-from the core central concepts of the strategy to the minute details of execution. Benson Shapiro on creating the customer-centric team.

Content: Article | Author: Benson P. Shapiro | Source: Harvard Business School (HBS) Working Knowledge | Subject: Marketing / Sales

Marketers worry about top-line revenue, while operations people fret about cost. Differentiated Service Policies allow them to coexist.

Content: Article | Authors: Alex Kandybin, Pat Houston, Tim Laseter | Source: strategy+business | Subjects: Marketing / Sales, Operations

Content: Book | Authors: Chris Lederer, Kevin Lane Keller, Sam Hill | Subject: Marketing / Sales

People pay for a lot of things that they could get for free; bottled water is doing so well that Coke and Pepsi have rolled out water products. You have to make it easier and more enjoyable to pay a little money than it is to steal.

Content: Quotation | Source: Fast Company | Subjects: Marketing / Sales, Miscellaneous

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