Changing the Change Rules at Google

There is no single way that Google manages internal change, like a reorganization. But we’ve been piloting a new approach that has been used in different parts of the company, impacting thousands of Googlers. After piloting and iterating on our work, we came up with a four-step approach to business-driven organizational change we call “ChangeRules.” Four analytical questions drive this approach: Why? What? Who? How?

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