Corporate Revolution: Unlock Your Culture’s Revolutionary Zeal

Advantage is transient but companies are sticky: That’s why smart strategy should start with your capabilities and then seek a market for them, rather than beginning from the pot of gold and hoping you can walk upon the rainbow to where you are. By the same token, in a conflict between strategy and culture, culture eventually wins. Always.

That being the case, the only way to succeed is to prevent a conflict between strategy and culture. I didn’t say “change the culture.” I said stop fighting it. Instead, leverage it, judo-wise. There is no revolution without cultural revolution. But cultural revolution, as Mao Tse-tung failed to understand, cannot be won if it’s forced from above.

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