David Burkus

When we face a tough creative challenge, we always look to those with the most expertise. The truth is that some level of expertise matters, but the most creative solutions come from those on the fringes of the subject area, who know enough to understand but not enough to block their creative thinking. Research shows that, over the course of their careers, most individuals tend to reach their peak creativity productivity early on, and then begin a downward trend. Those who continue at high levels of productivity, like mathematician Paul Erdos, are the ones who cultivate outsider mindsets by constantly learning new fields and applying those new lessons to old problems.

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