Digital disrupts business strategy. Finding the right competitive response is complex. Executives must act fast across multiple layers of the business.
There is no one path to becoming a digital leader. Intelligent experimentation— a marathon in sprints—means business leaders need a fundamentally different approach to how strategies are developed and executed.
Content: Article
Authors: Bruno Berthon, Mark McDonald, Mark Pearson
Source: Accenture
Subjects: IT / Technology / E-Business, Strategy
Authors: Bruno Berthon, Mark McDonald, Mark Pearson
Source: Accenture
Subjects: IT / Technology / E-Business, Strategy
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