Dr. Maxwell Maltz

Trying to implant a goal that is incongruent with the self-image is like trying to plant a grain by dropping seeds on rock-hard, bone-dry ground. No one can consistently out perform his or her self-image. No one can overcome it with willpower. No one can sneak past it and perform in an incongruent manner. The bottom line is that you cannot “do” things without “being” the kind of person who does those things. You must “be” to “do”.”

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