Language/market fit is the most under-appreciated concept for early-stage startups. For starters, most founders are focused on finding product/market fit, zeroing in on the right set of features to match their prospects’ needs. Moreover, fine-tuning language seems like “marketing,” which is usually seen as a later priority, not step zero. Lastly, people also don’t tend to like going out of their comfort zone — and for technical founders especially, this work usually is.
This article shares more about why finding language/market fit should be “step zero” for startups, explaining the neurological basis for this phenomena and showing, step-by-step, how startups can find it. If you’re a pre-product/market fit founder, or a head of product or growth, this approach can save you a lot of time and wasted cycles.
Author: Matt Lerner
Source: First Round Review
Subjects: Entrepreneurship, Marketing / Sales
Click to Add the First »