Vipula Gandhi

If we think of employees as consumers of the workplace, then many of the principles of customer experience apply:

  • How do employees find us?
  • Why do they choose us?
  • What do they feel when they are with us?
  • And are they likely to refer us when they leave?
[…]

Customer experience experts have known for years that customer experiences are deeply emotional. And yet many organizations still approach employees with cold rationality – providing financial perks and incentives while ignoring the emotional components of work.

But the truth remains: If you want to get more out of your people, you have to understand how it feels to be them, and you have to deliver great experiences throughout the employee life cycle.

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