Putting Analytics to Work at Your Business

If we’re going to make better decisions and take the right actions, we’re going to have to use analytics. For too long, managers have relied on their intuition or their “golden gut” to make decisions. For too long, important calls have been based not on data, but on the experience and unaided judgment of the decision-maker. Our research suggests that 40 percent of major decisions are based not on facts, but on the manager’s gut.

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