Frank Morris, Jean-Philippe Deschamps, Chris Floyd, Geoffrey Marlow

Once formed, mindsets become more and more deeply ingrained through a reinforcing loop. Mindsets condition our perceptions, which dictate what we experience. Our experiences reinforce our original mindsets and close the loop. In organizations, this phenomenon tends to manifest as separate “mindset factions” e.g., in R&D, Marketing, and Manufacturing. Members of various factions see things differently, yet all believe they are unarguably and self-evidently “right” and therefore that their colleagues are clearly incompetent, ill-intentioned, or both.