How Do You Motivate Your Employees? [Archive.org URL]

Sometimes, when a CEO addresses his or her employees, less is more. That’s what Nir Halevy found when he and Yair Berson examined the way in which leaders — whether they are country presidents, chief executives or midlevel managers — communicate with their followers. The two researchers looked specifically at something known as construal level theory, which states that the psychological distance between a leader and his or her followers influences the concreteness or abstractness of that leader’s communication in the eyes of followers.

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