During the Great Recession, this iconic Swedish furniture company developed a new way to expand: cutting costs while increasing customer loyalty.
Content: Case Study
Authors: Art Kleiner, Deniz Caglar, Marco Kesteloo
Source: strategy+business
Subjects: Industry Specific, Operations
Industry: Retail
Company: Ikea
Authors: Art Kleiner, Deniz Caglar, Marco Kesteloo
Source: strategy+business
Subjects: Industry Specific, Operations
Industry: Retail
Company: Ikea
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