Innovation: The Key Process for Business Growth [Archive.org URL]

This article outlines some of the thinking expressed at a recent gathering of Chief Technology Officers (CTOs) by Arthur D. Little. The discussion covered a wide range of issues, from whether “stale” companies should just be allowed to die and make way for new ones, to the role of governments in encouraging innovation. Participants looked at what motivates companies and individuals to continue looking for new things to do. They considered the delicate role of management in creating and sustaining an innovation imperative – while not interfering too closely in day-to-day processes. And they explored how innovation can become the key process for business growth. The discussion focused on three key challenges:
– Making innovation a plannable, repeatable process
– Supporting innovation through a strategic approach to technology management
– Changing staff mindsets about R&D

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