Jim Collins [Archive.org URL]

What has made the biggest impression on me in terms of an approach to any kind of organized performance, an approach to life that you just see it across, no matter what lens you put on, you see it? It’s this idea of the primacy of “Who” over “What.” We see it in the research that we’re doing on tumultuous environments. Because if you can’t predict what the world is going to do, you can’t possibly predict the “What.” Then, your ultimate hedge against the “What” is to have the right people who can deal with whatever the world is going to throw at you. That is the great hedge against uncertainty. And when you think about it, the great leaders were ones who really did focus first on getting people in place and then figure out what to do.

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