Jim Collins [Archive.org URL]

You have a great enterprise that has a very strong set of values that’s married to a very insightful strategy. That is then translated into a set of disciplined decisions, mechanisms, cultural practices and a variety of other things that really bring the strategy to life so that you can make good on it. And when you look at that chain, the great danger comes when you become dogmatic about what’s at the lower level of that chain, when you become dogmatic about the practices, when you become dogmatic about the specific strategies, about the fact that we’re successful because we do these things. The folks who originally came up with those things never really had any particular allegiance to those specific things. They had an allegiance to the understanding that led to doing those specific things.

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