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What if you could give your organization the gift of a magnificent and promising future while also discovering a way for all of its stakeholders to be satisfied in the process? To do so means implementing a new and broader approach that builds on the foundation of an effective organization, namely, its mission and its values. Rather than focusing solely on results, winning companies first emphasize values — the beliefs, attitudes and feelings that top management has about employees, customers, quality, ethics, integrity, social responsibility, growth, stability, innovation, and flexibility. Managing by values, not by profits, is a powerful process that will set your organization on the path to becoming what I call a “Fortunate 500” company.
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