All of business is about values, all of the time. Notwithstanding the ostentatious use of stopwatches, Taylor’s pig iron case was not a description of some aspect of physical reality–how many tons can a worker lift? It was a prescription–how many tons should a worker lift? The real issue at stake in Mayo’s telephone factory was not factual–how can we best establish a sense of teamwork? It was moral-how much of a worker’s sense of identity and well-being does a business have a right to harness for its purposes?