Moving from Misuse to Bricolage: Finding Innovation from Customer “Misbehavior”

Innovation can be defined as a process whereby ideas are transformed into new or improved products, services, or processes to solve practical problems and meet needs or to advance, compete, and differentiate organizations in the marketplace. In today’s world of increasing complexity, to compete effectively it is imperative that corporations explore ways to foster new ideas such as increasing their sources through loose ties to diverse networks and leveraging customer “lead user” innovations.

Like this content? Why not share it?
Share on FacebookTweet about this on TwitterGoogle+Share on LinkedInBuffer this pagePin on PinterestShare on Redditshare on TumblrShare on StumbleUpon

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.